A UK-based, pioneering animal healthcare company at the forefront of sustainable, antibiotic-free solutions for the livestock industry. Driven by innovation and backed by rigorous scientific research and extensive field trials, the company is committed to delivering practical, effective products that enhance animal health and welfare. Now entering an exciting phase of expansion, the company is rapidly scaling its operations and accelerating its growth trajectory into international markets.

About the Role:

Drive market penetration in the North American sheep sector with cutting-edge animal health solutions through strategic marketing and communications expertise! Join a pioneering company at the forefront of revolutionary animal health solutions and spearhead their market entry into the US sheep sector. This Marketing & Communications Consultant role offers the perfect opportunity for an experienced professional to leverage their deep industry knowledge and extensive network to launch innovative products that are transforming livestock health by providing effective alternatives to traditional antibiotics. We are seeking a strategic, results-driven marketing professional with comprehensive knowledge of the American sheep industry and proven experience in product launches. Offering flexible, contract-based arrangements perfect for portfolio professionals, this is an exciting opportunity to make a meaningful impact in the evolving animal health industry while maintaining the autonomy and flexibility needed to excel.

Responsibilities:

To develop and execute comprehensive marketing strategies for a product launch in the US sheep sector
To leverage the existing network of product retailers to establish distribution channels and partnerships
To create targeted communications campaigns that resonate with sheep farmers and veterinary professionals within the territory
To provide market intelligence and insights to guide product positioning and pricing strategies
To coordinate product launch activities, including trade show participation and industry event planning
To develop educational content and training materials for retailers and end-users
To establish key relationships with industry influencers, associations, and trade publications
To monitor market response and provide feedback to guide ongoing business development initiatives

Qualifications:

Deep knowledge and understanding of the North American livestock and sheep sectors, including market dynamics and key players
An extensive network of established relationships with product retailers in the livestock/agricultural sector
Proven track record in successfully launching new products to market
Exceptional written and verbal communication skills
Strategic marketing planning and campaign development experience
Strong project management abilities with the capacity to work across multiple initiatives
Self-motivated with the ability to work independently as a consultant
Proficient in IT skills and experience with digital marketing platforms
Availability to commit 1-2 days per week over a 3-4 month contract period

Required Skills:

Hands-on sheep farming experience or veterinary background
Experience working with international companies entering the US market
Knowledge of regulatory requirements for animal health products in the US
Existing portfolio of consulting clients demonstrating a successful consultancy track record

Pay range and compensation package:

Competitive daily rate commensurate with experience and expertise, with flexible contract arrangements designed to accommodate portfolio professionals. Contract duration of 3-4 months with potential for extension based on performance and business needs.

Equal Opportunity Statement:

We are committed to diversity and inclusivity in our hiring practices.

Are you interested?

If you are interested in this role and would like to know more about it, please contact Joe on the details below.

Sector: Animal Health/ Livestock Sheep

Role: Marketing & Communications Consultant

Location: US (Remote)

Job Ref: CR 2376

Contact: Joe Black

Joe@culturaconnect.com

+ 44 7595 466353