Head of Product Marketing

Product Marketing Manager – B2B SaaS | Remote (UK-based) | £90k OTE (including competitive base salary)

Working for our SaaS client who is a market leader!

Location: Fully remote (with occasional in-person meetings in Manchester, ideally weekly or every other week )

Industry: B2B SaaS (HR & Payroll focus preferred but not essential)

Type: Full-time, Permanent

Are you a strategic product marketer ready to step up and lead? This is a unique opportunity to shape the product marketing function at our client a market leader in the SaaS space. If you thrive on turning customer insights into powerful messaging and GTM strategies, and you’ve got solid UK-based B2B SaaS experience, we want to hear from you.

Why this role?

You’ll be taking full ownership of the product marketing strategy – from market insights and customer research to positioning, messaging, and enablement. Reporting directly into the Marketing Director (who’s walked the product marketing path himself), you’ll have a real say in shaping both product direction and how the brand connects with the market.

The company has just secured fresh investment and is entering a new phase of high growth. You'll be joining at the perfect time to make an impact and grow your own career in a supportive, ambitious environment.

What you'll be doing:

• Lead the product marketing roadmap – Define market segments, shape messaging, and drive go-to-market strategy.
• Champion customer insight – Own ICP development, lead customer forums, and ensure a deep understanding of the market and buyer.
• Collaborate across teams – Work closely with sales, brand, acquisition, and product teams to ensure consistent and compelling value messaging across every touchpoint.
• Drive sales enablement – Provide the tools and insights needed to support high-performing sales teams.
• Influence product strategy – Use insights and market trends to inform commercial direction and product development.

What we’re looking for:

• 7+ years in B2B SaaS marketing (UK experience essential)
• Proven experience leading GTM plans, messaging frameworks, and competitive intel
• Confident working with sales teams and translating product features into commercial value
• Ideally experienced in HR or payroll tech, but not essential
• A natural communicator and storyteller with strong copywriting skills

The offer:

• OTE of around £90k, including competitive basic salary
• Fully remote working (with flexibility to attend meetings in Manchester weekly or bi-weekly)
• 25 days holiday + birthday off + option to buy more
• Private medical insurance & enhanced pension (up to 8.5% employer contribution)
• Life assurance (4x salary)
• A market-leading culture of development and progression

Applicants MUST be based in the UK and have UK based experience.

This is not a trainee role, we are looking for someone with a proven track record.