Marketing Manager - Data Driven Hubspot Expert

Company Description

Culinary Backstreets is a pioneering travel and publishing company that works to inspire smarter travel and exploration by connecting curious eaters with local communities and the unsung culinary heroes of the backstreets. Founded in 2012, Culinary Backstreets works in more than 25 cities around the world, providing immersive food tours and multi-day trips, along with publishing online articles and printed guidebooks. Culinary Backstreets’ worldwide team is made up of passionate locals who have a deep knowledge of and connection to the communities they work in. Through them, we are able to take travelers into the heart and soul of local culture in a way that’s grounded in respect and genuine insight, going beyond the usual. _It’s travel, with bite.
_

About the Role

The Marketing Manager will take ownership of executing, measuring, and optimizing the marketing strategy. This is a hands-on role responsible for campaign execution, CRM management, and reporting — ensuring Culinary Backstreets’ brand resonates with audiences and drives bookings.

Responsibilities

• Campaign Execution
• Implement multi-channel campaigns (social, editorial, partnerships, influencer) in line with the marketing strategy.
• Manage HubSpot workflows, email campaigns, landing pages, and customer journeys.
• Maintain brand voice and consistency across all channels.
• Analytics & Reporting
• Track KPIs on engagement, conversion, and bookings.
• Build and maintain dashboards, delivering actionable insights to leadership.
• Defining audiences and boosting of social media posts and targeting structure for all marketing assets
• Test, optimize, and iterate campaigns for maximum impact.
• Collaboration
• Work closely with Operations, Editorial, Experience Design and Customer Service teams to align messaging with customer delivery.
• Liaise with external marketing/advertising agencies for campaign support.
• Provide input to refine positioning based on campaign learnings.
• Prepare reports, dashboards and present in regular meetings.

Qualifications

• 3–5 years of hands-on digital marketing experience, ideally in travel, food, or lifestyle brands.
• Proficiency with HubSpot CRM and marketing automation.
• Strong copywriting, content creation, and social media management skills.
• Analytical mindset with comfort turning metrics into insights.
• Organized, detail-oriented, and motivated to deliver results.