This is an opportunity to join our rapidly growing, Singapore-based company, supported by a global network of contractors. CubeOwl Pte Ltd is a full-service ecommerce solutions provider focused on scaling brands across Amazon, Walmart, and Shopify - primarily in the U.S. Over the past six years, we’ve launched and grown multiple top-ranking brands in their categories, including AquaBliss, a leading natural water beauty brand designed to enhance skin, hair, and overall wellness.

Now, we’re looking for a Brand Manager to take AquaBliss.com into its next evolution. This is a hands-on, commercially accountable role owning brand equity, product lifecycle performance, and multi-channel growth. You’ll translate sales forecasts, COGs, and promotional plans into actionable brand goals and be responsible for both day-to-day brand operations and long-term strategy.

You’ll work closely with the ecommerce, operations, and finance teams, owning the AquaBliss brand-level P&L and leading performance across Amazon and Shopify. This role blends strategic oversight with execution: shaping campaigns, optimizing content, guiding partnerships, and telling the brand’s story across every customer touchpoint.

What You’ll Own

Brand identity, voice, positioning, and customer promise across platforms
Strategy and execution of brand growth across Amazon, Shopify, and partner marketplaces
Campaign and content calendars tied directly to P&L and growth targets
Creative direction for packaging, imagery, video, UGC, and site content
Product marketing and GTM strategy for new launches and lifecycle campaigns
Performance tracking by SKU and category - including pricing, sell-through, and contribution margin
Cross-functional alignment with ecommerce, ops, finance, and sourcing teams
Oversee influencer, affiliate, and community storytelling to support brand campaigns and commercial goals
Align organic social strategy with eComm and paid media efforts (with support from the Social & Partnerships Manager)
Ongoing competitive and trend analysis to keep AquaBliss fresh, relevant, and differentiated

Expected Results

Increased contribution margin and brand-level profitability
Faster product sell-through through stronger lifecycle and creative planning
Consistent brand voice and positioning across all digital and physical touchpoints
UGC, affiliate, and influencer growth aligned to customer acquisition and brand reach
Data-led campaign performance and clear ROI on brand investment

What You Bring

4+ years in brand management, product marketing, or lifecycle marketing (ideally in a growth-focused DTC or FMCG)
Deep understanding of Amazon content optimization and Shopify brand storytelling
Sharp analytical skills - you know how to read a P&L, interpret SKU-level performance, and act on insights
Strong creative instincts with experience briefing designers, copywriters, and video teams
Experience leading cross-channel brand campaigns from strategy through execution
Comfortable rolling up your sleeves and executing in lean environments
Fluent in English and culturally tuned to U.S. audiences

How We’ll Measure Success