Marketing Operations Assistant for Real Estate & Home Services Company (GoHighLevel, ClickFunnels, Canva)

We are a fast-growing company in the real estate and SaaS space, helping businesses scale through cutting-edge marketing strategies and white-labeled technology solutions. We’re seeking a hands-on, results-driven Marketing Lead who thrives in a fast-paced environment and is passionate about growth hacking, business development, and creative marketing execution.

Key Responsibilities

Business Development & Sales Support:

• Leverage your B2C real estate business development experience to identify and cultivate partnerships.
• Assist in recruiting, onboarding, and managing sales representatives to expand our sales reach.
• Develop and execute a LinkedIn business development strategy, including the use of automation tools to generate qualified leads.
• Conduct skip tracing to identify and connect with potential leads and partners.
• Create client proposals and follow up with leads to drive deal closures.

Marketing Strategy, Content, and Execution:

• Lead marketing initiatives while actively executing tasks—this is a hands-on role.
• Create and optimize marketing funnels to drive conversions and maximize ROI.
• Develop and implement SEO strategies to improve search rankings and organic traffic.
• Produce high-quality Instagram and TikTok reels for clients to drive engagement.
• Develop and launch email marketing campaigns and newsletters that captivate and convert.
• Ensure high deliverability rates for email, SMS, and phone call campaigns.
• Oversee PPC ad campaigns across Google, Facebook, and other platforms.
• Drive creative content development, including visuals, copy, and multimedia assets.

Web, Tech, and Automation:

• Manage and optimize white-label SaaS platforms, specifically GoHighLevel.
• Oversee web maintenance and optimization, ensuring fast load times, mobile-friendliness, and SEO performance.
• Set up and maintain Zapier connections and workflow automations to streamline operations.
• Manage backend operations, including reporting, data tracking, and analytics.

Growth Hacking and Operations:

• Continuously test, analyze, and refine growth strategies to drive results.
• Establish and maintain marketing operations documentation for efficiency and consistency.
• Provide regular performance reports on marketing campaigns and lead generation efforts.

Key Qualifications

• Proven experience in B2C real estate business development.
• Hands-on expertise with GoHighLevel or similar white-label SaaS platforms.
• Strong SEO strategy development and implementation skills.
• Experience with web maintenance and site optimization.
• Ability to create compelling social media reels and content for clients.
• Skilled in PPC ad campaign management and optimization.
• Experience with Zapier workflow automation and cross-platform integrations.
• Expertise in email marketing and campaign development, ensuring high deliverability.
• Proficiency in LinkedIn automation tools for business development.
• Experience with skip tracing for lead generation.
• Growth hacking mindset with a track record of creative problem-solving and execution.
• Excellent communication skills, with the ability to craft client proposals and follow up on leads effectively.