Email Marketing Documentation Specialist

About the JobAs a Email Marketing Documentation Specialist at CrucialPoint, you will be responsible for outlining,documenting, and standardizing processes for email, SMS, and other retention marketing channels toensure seamless execution and scalability. This role requires a strong understanding of marketingoperations, workflow automation, and process optimization to develop efficient standard operatingprocedures (SOPs) and training guides.If you have a passion for process development, retention marketing, and AI-driven workflow automation,and you thrive in a structured yet dynamic environment, we would love to hear from you.Why Work With UsAt CrucialPoint, we pride ourselves on creating exceptional retention marketing programs for a diverserange of eCommerce clients. As a Client Services Process Specialist, you’ll have the opportunity to workwith our internal team to streamline workflows and document SOPs, and play a key role in building AI-enhanced processes. We foster a collaborative and supportive work environment where yourcontributions are valued. Additionally, we offer room for growth, flexible scheduling, and a competitivehourly rate.ResponsibilitiesProcess Development & Standardization

• Outline, document, and optimize processes for email, SMS, and other retention marketing channels to ensure consistency and efficiency
• Develop Standard Operating Procedures (SOPs), training materials, and process documentation for internal teams
• Identify inefficiencies in workflows and propose actionable optimizations to improve performance and scalability
• Ensure all documentation is up-to-date and aligns with industry best practices

Collaboration & Execution

• Work closely with Client Services, Marketing Operations, and AI Workflow implementation teams to refine and enhance processes
• Serve as a key liaison between client-facing teams and internal stakeholders, ensuring streamlined communication and execution
• Assist in the development of AI-powered workflow automation, providing structured documentation and input for AI training
• Ensure seamless cross-functional collaboration to drive operational efficiency

Workflow Optimization & AI Implementation

• Analyze existing retention marketing workflows to identify bottlenecks and areas for improvement
• Partner with the AI Workflow implementation team to integrate AI-driven efficiencies into marketing processes
• Stay up to date on industry best practices and leverage new tools to continuously refine and enhance operational workflows
• Conduct quality assurance on workflows to ensure efficiency and effectiveness

Data Analysis & Reporting

• Track and analyze key process performance metrics to identify trends and opportunities for improvement
• Provide insights and recommendations based on workflow performance to drive continuous optimization
• Generate accurate and comprehensive reports to support strategic decision-making

Requirements (Skills & Qualifications)

• 5+ years of experience in retention marketing, marketing operations, or process optimization
• Strong understanding of email, SMS, and lifecycle marketing workflows
• Experience developing SOPs, process documentation, and training materials
• Familiarity with workflow automation, AI-driven marketing tools, and CRM systems
• Familiarity in tools such as Braze, Klaviyo, Iterable, SFMC, or similar ESPs
• Strong analytical skills, with the ability to analyze workflow performance and make data-driven recommendations
• Excellent written and verbal communication skills, with the ability to collaborate effectively with cross-functional teams
• Detail-oriented, highly organized, and capable of managing multiple projects simultaneously
• Self-motivated, proactive, and able to work independently in a remote environment
• Previous experience working with enterprise-level and SMB brands in a marketing or operational role preferred

This role is part time (20 hours per week), and hourly pay-range is $30 - $40. Applicants should be located in North America and/or Latin America.About CrucialPoint AgencyCrucialPoint is a Full-Service Retention Marketing Agency known for developing industry-leadingretention programs (Email, SMS, Push, Loyalty, Lifecycle) for top eCommerce brands. We thrive onsolving complex challenges and delivering exceptional value to our clients through structured andscalable workflows.Join our team and be part of our mission to streamline processes, implement AI-powered solutions, andoptimize marketing operations for enterprise brands.

Powered by JazzHR

9WUlTZ45MS