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CROSSMEDIA
CROSSMEDIA

Analytics Supervisor, Marketing Mix Modeling

Location

Remote restrictions apply
See all remote locations

Salary Estimate

N/AIconOpenNewWindows

Seniority

N/A

Tech stacks

Analytics
Marketing strategies
Growth
+30

Visa

U.S. visa required

Permanent role
13 days ago
Apply now

WHO WE ARE

Crossmedia is the global media independent. We’re committed to doing media and business the right way, guided by the principles of TRUST, REASON and the pursuit of HAPPINESS. Crossmedia US was founded in NY in 2000 and is one of the largest minority-owned full-service media planning & buying agencies in the nation. We are 500+ Crossmedians worldwide with big ambitions to continue to grow with soul.

We focus on what media agencies should do: create innovative connections between brands and people regardless of channel or budget. And, we do it in an honest way. We are and always have been a values-based organization. We earn our clients TRUST by ensuring media transparency in our business model and objectivity in decision-making. We apply REASON & logic to finding solutions to our clients' greatest business challenges. The pursuit of HAPPINESS matters to us. Big time. We invest in each colleagues’ professional & personal wellbeing and growth. It’s why we have countless initiatives, clubs & cultural events dedicated to our people and why we have been the top ranked media agency named to Ad Age’s Best Places to Work for the past six years in a row.

In the US, we have offices in New York and Philadelphia and team members across 25+ states. We also have international offices in London, Canada and Germany. Our client roster includes US Bank, PWC, Invesco, Newell Brands, NASCAR, Planet Fitness, Teremana, American Cancer Society, White Castle, Ricola, Supercuts, Edible Arrangements, Illva Saronno, Zalando, Airbus and more.

WHO YOU ARE

As a Redbox Supervisor, you will help lead the development and implementation of advanced analytics solutions to evaluate and optimize marketing performance. Your knowledge will guide clients in understanding the effectiveness of their media investments across various channels, driving strategic decisions and maximizing ROI.

You are a motivated supervisor with an solid command of your field and related experience working across multiple client verticals and all media channels. You are collaborative and entrepreneurial but structured in process and strategic thinking. You demonstrate a genuine commitment to client service and act as a true business partner. You are dedicated to internal team growth while delivering best-in-class client service. You have an ability to distill complex analytical solutions into simple, actionable insights that resonate with senior leadership and clients, ensuring data-driven strategies are both understandable and impactful.

YOUR ROLE

You will partner closely with the Group Director to review project briefs, provide analytics insights on client strategic challenges, and help drive the development and execution of cross-channel measurement strategies. You will roll up your sleeves to build and analyze marketing mix models (MMM), design analytics frameworks, create data visualizations, optimize media investment, and translate complex data into actionable insights. You will work with clients and act as a hands-on, strategic advisor, helping clients connect media performance to real business outcomes.

The ideal candidate is highly skilled in MMM, passionate about advancing the role of analytics in strategic marketing, and excited to build best-in-class measurement solutions across a portfolio of high-profile clients.

Client Leadership & Strategic Partnership

  • Working across assigned accounts, providing guidance and direction on all measurement initiatives.
  • Build strong relationships with client leads across media, analytics, and brand teams.
  • Partner closely with Account Teams to fully understand client business needs, KPIs, and strategic priorities, ensuring alignment on goals and collaboration plans.
  • Serve as an advisor to clients, helping them connect measurement outputs to broader business decisions.
  • Advocate for measurement as a critical driver of business value, not just a reporting function.
  • Support new business pitches and growth opportunities by developing measurement strategies, case studies, and solutions.

MMM & Measurement Expertise

  • Lead end-to-end delivery of MMM engagements, including study design, data strategy, model development, insight generation, and storytelling.
  • Translate complex modeling outputs into clear, compelling business recommendations for clients and internal teams.
  • Build, refine, and integrate MMM best practices into broader measurement frameworks (e.g., lift testing, brand tracking, attribution).
  • Continuously innovate in modeling methodology, including attention metrics, blended KPIs, automation, and MMM integration with BI dashboards.
  • Own partnerships with modeling vendors and/or lead internal model development efforts.

Team Leadership & Development

  • Manage and mentor a team of analysts, fostering growth in technical, strategic, and storytelling skills.
  • Train the team on best-in-class measurement, dashboarding, insights generation, and client presentations — leading by example.
  • Actively double-check work and deliverables from the team, maintaining a high standard of quality and accuracy.
  • Help organize, plan, and prioritize team work, monitoring timelines and hours spent; negotiate reasonable timelines with stakeholders.
  • Encourage a culture of continuous learning across new tools, measurement techniques, visualization platforms, audience building, MMM, and MTA.

Internal Contribution & Innovation

  • Bring forward new ideas for improving processes, building the team, and evolving the way we work.
  • Assist in leading the development of reporting and dashboarding platforms, helping the team navigate setup based on client needs — and be ready to dive in hands-on when needed

REQUIREMENTS

  • An MA or BA in a quantitative field (mathematics, statistics, business analytics) and 3+ years’ experience in media analytics and business intelligence, with a focus on Marketing Mix Modeling and marketing measurement strategy.
  • Highly skilled in marketing mix modeling (design, interpretation, strategic application) with experience across other forms of media measurement (MTA, brand lift, attention measurement)
  • Experience crafting tailored measurement + optimization frameworks and test + learn agendas across multiple verticals and media types
  • Strong understanding of media channels (traditional, digital, retail, and commerce media) and how they drive business results.
  • Experience with statistical modeling platforms/tools (e.g., Python, R, SQL) a plus, but storytelling and strategy skills are equally critical.
  • Ability to synthesize complex technical outputs into clear, client-ready insights.
  • Highly effective project/team manager: Has solid organizational skills including attention to detail and multitasking agility
  • Reliable & responsible: can steward the analytics team day to day and help manage workflow. Manage across multiple projects, tools, clients, deadlines.
  • Excellent collaborator & communicator. Comfortable presenting in front of larger audiences
  • Strong listening skills: believes good thinking can come from anyone and any place; is a team player willing to compromise their point of view in support of others.

COMMITMENT TO DIVERSITY, EQUITY & INCLUSION

Diversity is in our DNA. As a minority-owned company, our commitment to an inclusive environment has long been embedded into agency practices and at every level. Almost one third of senior leadership identifies as a person of color and over half of our executive leadership are women. We have active mentoring & internship programs that create opportunities for underrepresented groups. Internal agency programming is anchored by XMEquity365, a permanent, year-round initiative fostering acknowledgement and support of marginalized communities within five pillars – Excellence, Voices, Education, Giving & Representation.

CROSSMEDIA BENEFITS

Our principles of Trust, Reason and the Pursuit of Happiness are brought to life through benefits that recognize and support the diversity and physical, emotional, and professional well-being of our people.

  • Work from anywhere flexibility including hybrid/remote office options to empower you to work your way
  • Open PTO policy and paid sabbaticals at significant milestone anniversaries
  • Sponsored healthcare options and agency-wide physical & mental health support
  • 401k with company match, student loan relief program and financial counseling support
  • Generous paid parental leave policy
  • Life milestone recognition & support
  • The Pursuit of Happiness Fund devoted to helping Crossmedians find their happy (be it travel, enrichment class, fitness membership or professional development)
  • Cell phone/tech reimbursement
  • Student Loan payment plan and tuition reimbursement
  • And burgers – lots and lots of burgers!

About CROSSMEDIA

👥501-1000
📍New York
🔗Website
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