Are you a data-driven marketing leader looking to make a massive impact in a high-growth, tech-driven e-commerce company? Crossian is on a mission to build powerful direct-to-consumer brands and maximize customer lifetime value. After achieving over $100M in revenue in 2024, we’re setting our sights on unicorn status by 2029—and we need top talent to help us get there.

As Head of Performance Marketing, you’ll lead a team of 10-15 marketers, driving revenue and profitability through strategic paid media campaigns. This role is perfect for a results-oriented leader who thrives in a fast-paced, dynamic environment and is ready to take ownership of large-scale marketing initiatives.

At Crossian, we offer:

✅ A high-growth, innovative environment where your strategies shape the future

✅ Direct impact on a company scaling at over 1000% growth

✅ Competitive compensation and career acceleration opportunities

✅ A culture that values data-driven decision-making and rapid experimentation

If you're ready to lead, innovate, and grow with us, join Crossian today! 🚀

WHAT YOU WILL DO

1. Define Strategy & Drive High-Impact Growth

- Set clear, ambitious performance objectives for your team, ensuring alignment with Crossian’s rapid growth goals.

- Develop scalable marketing models and data-driven strategies to maximize revenue, profit, and customer lifetime value.

- Stay ahead of industry trends, continuously innovating to outperform competitors in the e-commerce landscape.

2. Lead & Execute for Maximum Performance

- Own the full-funnel strategy—from campaign ideation to execution, ensuring every dollar spent drives profitable growth.

- Manage and inspire a team of 10-15 high-performing marketers, fostering a fast-paced, results-driven environment.

- Streamline processes to enhance efficiency in daily, weekly, and monthly campaign execution.

- Analyze and optimize campaign performance, delivering actionable insights and reports to senior leadership.

3. Develop & Elevate Your Team

- Act as a mentor and coach, empowering your team with the skills and mindset needed to excel in a hyper-growth company.

- Foster a culture of continuous learning, ensuring the team stays ahead of Meta algorithm changes and digital marketing best practices.

- Provide regular feedback, hands-on training, and career growth opportunities, transforming team members into future marketing leaders.

4. Collaborate to Drive Business Success

- Partner with the Supply Chain Team to develop accurate sales forecasts and scalable growth plans.

- Work closely with the Creative & Content Team to develop high-performing ad creatives that drive conversions.

- Align with cross-functional teams to ensure seamless execution and optimization across all marketing channels.

This is your opportunity to lead, innovate, and drive massive impact at one of the fastest-growing e-commerce companies. If you’re ready to take your career to the next level, apply now and be part of our journey to unicorn status!

WHAT WE ARE LOOKING FOR

- Bachelor’s or Master’s Degree in fields that require strong data and numerical aptitude, such as Accounting, Auditing, Data Analysis, Computer Science, IT, Mathematical Economics, or Applied Mathematics.

- Alternatively, a Bachelor’s or Master’s Degree in fields related to Marketing, Project Management, Business Administration, Investment Economics, Software, or Construction.

- Certifications in Data or related fields will be advantageous.

- Current work experience in roles that require strong data and logical skills, such as

Growth Marketing, Auditing, Finance, Data Analysis

- 3+ years of experience in build, lead & managing a team of 8-10 members in digital marketing, users acquisition, growth hacking, or paid media.

- Proven track record of managing and scaling paid ad campaigns with multi-million dollar ad spend across platforms like Meta (Facebook & Instagram Ads), Google Ads, TikTok, and other digital channels

- Proficiency in BI tools, marketing automation, or advanced analytics (SQL, Python, or similar is a plus)

WHAT YOU CAN EXPECT

At Crossian, our people are the key to our success. We believe in creating an attractive total compensation package (TCP) that not only retains employees but allows them to excel in their profession. These include:

- Attractive salary, bonus, fair and transparent scheme, income up to $10,000/month (basic salary up to $3000 depending on seniority + monthly commission)

- No Micro-management, we focus on objective oriented

- Full salary during probation

- 12 days work-from-home & 12 days of paid annual leave

- Global health insurance package for yourself

- Guaranteed 13th month salary

- Special Company Year-end bonus & Department Year-end bonus as part of our profit sharing program

- A Pantry & a Crossian Cafe stocked with goodies, ready to serve

- Lots of other company benefits including 5-star annual Summer Summit, budget for frequent team building activities and other monthly / quarterly / annual company events

- General company T&D Program

- Other benefits in accordance to Company's Policy and Vietnam Labor Laws