Crossian is a high-growth technology-driven e-commerce business. Behind our success is our people. As a start-up formed in 2020, we have created a fast-paced and dynamic environment, enabling our people to reach a cumulative average growth rate of over 1000% in just under 3 years. Our mission now is to build direct-to-consumer brands and increase customer lifetime value.

As our Digital Marketing Lead, you will work closely with our performance marketing managers and specialists to improve campaign performance and optimize for conversions. Your main focus will be on applying advanced technical strategies, troubleshooting, and data analysis to enhance the effectiveness of Facebook campaigns aimed at driving purchases. Your experiences will be instrumental in mentoring team members, helping them grow their technical skillset, and ensuring the team achieves best-in-class results with Facebook Ads.

WHAT YOU WILL DO

1. Campaign Optimization:

- Implement conversion-focused campaigns on Facebook to drive revenue and optimize profit

- Analyze campaign performance data, identifying opportunities for ROAS improvement and ad creative optimization.

2. Technical Implementation and Experimentation:

- Lead R&D efforts for testing new Facebook features, bidding strategies, and advertising techniques to enhance campaign performance.

3. Mentorship & Skill Development:

- Mentor performance marketing specialists on technical skills, best practices, and new methods to optimize campaigns for purchase conversions.

- Provide training and guidance to team members on using Meta’s ad tools and data analysis techniques.

- Help the team adopt new Meta tools and optimization strategies to stay ahead of platform changes and maximize campaign impact.

4. Teamwork & Collaboration

- Analyze performance data and collaborate with the team to adjust campaigns and optimize for higher conversion rates.

- Collaborate with creative teams to ensure ad creatives align with the technical requirements for conversion-focused campaigns.

WHAT WE ARE LOOKING FOR

1. A bachelor's degree in Marketing, Accounting, Auditing, Finance, Data Analysis, Computer Science, IT, Mathematics, Economics, or a related field.

2. More than 3 year of experience in performance marketing, focus on conversion objective in Google, Facebook, or other ad network for eCommerce / App, Games

3. Proven track record in optimizing Facebook ad campaigns to drive ROAS and increase conversions.

4. Strong experience with Facebook Pixel, Conversion API, Dynamic Ads, automated rules, or creative optimization tools within the Meta ecosystem.

5. Strong ability to interpret campaign data and identify optimization opportunities.

6. Proactive in staying up to date with the latest platform changes and advertising innovations.

WHAT YOU CAN EXPECT

At Crossian, our people are the key to our success. We believe in creating an attractive total compensation package (TCP) that not only retains employees but allows them to excel in their profession. These include:

- Clear & transparent career development and promotion opportunities

- Attractive salary, bonus, fair and transparent scheme, income up to $7000/month (basic salary up to $2000 depending on capacity)

- Flexible, non-binding working time and space according to office hours

- Full salary during probation

- 12 days work-from-home & 12 days of paid annual leave

- Global health insurance package for yourself

- Guaranteed 13th month salary

- Quarterly bonus & Year-end bonus as part of our profit sharing program

- A Pantry & a Crossian Cafe stocked with goodies, ready to serve

- Lots of other company benefits including 5-star annual Summer Summit, budget for frequent team building activities and other monthly / quarterly / annual company events

- General company T&D Program

- Other benefits in accordance to Company's Policy and Vietnam Labor Laws