Sr. Director Marketing, Health Care Provider (HCP)

About the Company

Cristcot is a strategic pharmaceutical company focused in the space of gastroenterology to address large gaps in disease management that are overlooked by others and marked by a low competitive landscape. The first product is designed to halt acute flares in ulcerative colitis and is in Phase 3 clinical trials.

Tips: Provide a summary of the role, what success in the position looks like, and how this role fits into the organization overall.

Job Summary:

The Senior Director of HCP Marketing will be a key leader in shaping Cristcot’s commercial strategy and driving the launch of its first ulcerative colitis (UC) therapy. This position will need to establish our presence as a trusted partner in the gastroenterology community.  The role will be a champion of Cristcot’s culture and values while leading the overall strategic direction and performance management of our launch. You will collaborate closely with cross functional teams and executive leadership to develop and execute strategies that ensure maximum success. You will lead the cross-functional brand strategy.

Primary Relationships:

· Within the company, the Sr. Director of HCP Marketing will collaborate closely across multiple teams in Commercial.

· Outside the company, the Sr. Director will build strategic relationships with all the key individuals in the payer landscape, Health Care Providers and agencies.

Primary Job Responsibilities:

The Sr. Director of Health Care Provider Marketing will lead and create HCP marketing capabilities which include leading launch strategy development, go to market strategy, and tactical planning for new product launch. This role will oversee the creation and execution of branded and unbranded personal promotions and non-personal promotions, congresses, brand planning and competitive workshops, advocacy and professional organization relationships, execution of the National Sales Meeting, commercial medical insight generation through physician interactions and ad boards, speaker bureau activity and direction, sponsorships

The Activities of the Sr. Director of HCP Marketing will include, but are not limited to:

• Maintain core brand message architecture to be aligned to brand’s and franchise’s strategic priorities
• Orchestrate brand plan process by mobilizing all functional leads creating a cross-functional situation analysis, strategic direction, and full tactical build-up and budget
• Drive overall marketing direction that corresponds to and takes advantage of key changes in the market, competition, new data, treatment paradigm shifts, and market events that require reaction
• Identify innovative approaches of reaching HCPs into the marketing mix
• Support preparation for key financial and budget timelines throughout the year
• Partner with Sales/Sales Leadership to gather local insights and feedback; develop and adapt plans to support personal HCP promotion and anticipate needs or communicate updates and changes
• Oversee development and evolution of tactics and resources across all available channels – personal, non-personal, congress
• Guide the development of staff members in marketing expertise, organizational awareness, exposure, and career development
• Manage high level relationships with key creative agencies and complete yearly assessments for any core agency needs for the HCP audience

Skills and Qualifications:

· Bachelor’s degree plus 12+ years of commercial pharma experience including significant HCP marketing experience with 5 years in leadership roles with increasing responsibilities.

· Extensive experience in both marketing strategy and marketing execution with a proven track record in marketing innovation.

· New product launch experience.

· Experience with specialty therapies, buy & bill reimbursement, complex biologics.

· Comprehensive understanding of pharmaceutical marketing methods, tools and concepts.

· Ability to develop an overall marketing strategy and oversee the successful implementation of the strategy.

· Create and maintain an accurate budget for department expenses.

· Ability to assess strengths and development areas of staff members and provide suggestions for development.

· Ability to create and maintain an accurate budget for department expenses.

· Commitment to Cristcot’s core values: accountability, collaboration, ingenuity, and compassion.