Senior Sales & Channel Marketing Manager – UK & Ireland

Company Description

Cricut® makes smart cutting machines that work with an easy-to-use app, an ever-growing collection of materials, and crafting essentials to help you design and personalize almost anything — custom cards, unique apparel, everyday items, and so much more.

We believe everyone is born creative. We’re a diverse tapestry of thinkers, dreamers, givers, DIYers, handi-workers, artisans, and forever and always architects of things.

At Cricut, we place the power of handmade into the hands of all. We give you beautiful, easy-to-master tools so you can make something unique, remarkable, perfect. We surround you with ideas, community, inspiration, and encouragement to take your creativity further than you ever imagined. And as a community, we celebrate the exhilarating act of making every single day.

So, make that handcrafted card that feels like a hug. Design a shirt for fun, for family, or for a full-blown business. Craft with a passion or for a purpose. Make something big and bold, itsy-bitsy, amazingly ambitious, or just plain silly. Whatever you make, just make your heart out. Because here’s the remarkable truth: When we all make together, we make all things possible.

Let’s make.

Job Description

From the beginning, our dream has been to help people lead creative lives by providing tools to make their do-it-yourself projects beautiful, fun, and easy. When we built our first smart cutting machine, we saw the potential for a simple yet powerful tool to completely transform the way people think about making.

To further support this mission, we are seeking a commercially driven and strategically minded Senior Sales & Channel Marketing Manager to lead our efforts across the UK and Ireland. This is a high-impact, high-visibility role responsible for accelerating revenue growth, driving retail sell-through, and enhancing the visibility of our product portfolio across a wide range of retail partners.

Key Responsibilities

• Develop and implement a commercially focused sales and channel marketing strategy for the UK & Ireland.
• Drive growth across all key product categories, ensuring all revenue and sell-through KPIs are met or exceeded.
• Identify, onboard, and grow new retail partnerships; deepen engagement with existing key accounts.
• Personally manage a portfolio of high-value retail customers across both online and offline channels.
• Lead and coach a small high-performing team (1x Sales Executive, 1x Marketing Manager), fostering a collaborative and results-driven culture.
• Collaborate closely with cross-functional teams including central marketing, operations, and pricing to ensure seamless execution of go-to-market plans.
• Oversee and optimize retail marketing investments (in-store and digital), ensuring strong brand visibility and ROI.
• Monitor competitive activity, category trends, and shopper insights to inform tactics and long-term planning.
• Track, analyze, and report on performance metrics, recommending course corrections as needed.

Qualifications

• Bachelor’s degree in Business, Marketing, or a related field
• 8+ years of experience in sales, channel marketing, or trade marketing roles, ideally within consumer goods, lifestyle brands, creative tools, or tech.
• Proven experience managing key UK retail accounts (e.g., Argos, Currys, John Lewis, Hobbycraft).
• Strong understanding of UK and Ireland retail and e-commerce environments, with a clear track record of delivering growth.
• Demonstrated ability to lead, mentor, and develop a small team.
• Solid experience in retail marketing execution, including campaign planning, in-store merchandising, and online activations.
• Skilled in data analysis, reporting, and translating insight into commercial action.

Skills & Competencies

• Strategic, entrepreneurial mindset with a strong bias for action
• Excellent stakeholder management and cross-functional collaboration skills.
• Strong project and time management abilities; comfortable juggling multiple priorities in a fast-paced environment.
• Proficient in Microsoft Office
• Confident communicator with strong presentation and influencing skills.

Additional Information

A Quick Note Before You Apply…

Cricut is in a powerful chapter of transformation. We’re evolving fast—refining our strategy, growing our teams, and raising the bar across the board. This is an incredible opportunity for the right kind of person—but it’s not for everyone.

We’re looking for A-players—people who don’t just meet expectations, but consistently exceed them. If you thrive in dynamic environments and find joy in turning challenges into momentum, keep reading.

Here’s what makes someone a great fit for this role (and for this moment at Cricut):

You have a bias for urgency.

You don’t wait for perfect clarity to take action—you start, learn, and adjust. You believe that speed matters, especially when paired with thoughtfulness. You ask: “What can move forward today?” and push past inertia.

You set high standards—especially for yourself.

You’re proud of your work and protective of your reputation. You take ownership, deliver quality, and don’t cut corners. You hold yourself accountable without waiting to be asked.

You stay focused when things are moving fast.

You can identify what really matters and don’t get distracted by noise. You prioritize well, and manage your time wisely.

You collaborate like a pro.

You elevate the people around you, communicate clearly, and give thoughtful feedback. You’re low ego, high output—and your team loves working with you.

What To Do Next

Please attach your resume including links to your portfolio where applicable. If you want to show your super powers in other ways – include that information too. You can be sure that Cricut® is an employer who values individuality, equality and diversity, so tell us what you’re all about. If you are a Maker or a DIY enthusiast, whether you think you are a good one or not, we would love to hear about it when you send us your information!

At Cricut®, we celebrate inclusion and diversity. Cricut is an equal opportunity employer and makes employment decisions based on merit. Cricut prohibits discrimination based on race, color, religion, sex, sexual identity, gender identity, marital status, veteran status, nationality, citizenship, age, disability, medical condition, pregnancy, or any other unlawful consideration. All your information will be kept confidential according to EEO guidelines. Cricut participates in E-Verify.