Marketing Applications Analyst

Marketing Applications Analyst

Location: Remote

Duration: Direct hire

This well-known and highly respected, retail investment group has over 35 unique properties across 20 states and Canada. This publicly traded company has established 40 years of working with high quality brands like Nike, Michal Kors, Ralph Lauren and many others. They continue to grow and expand while still holding on to their values and community support.

The Marketing Applications Analyst collaborates across departments, working closely with both business stakeholders and technical teams to analyze, refine, and enhance marketing workflows. The focus of this role is to deliver impactful B2C and B2B solutions. In this dynamic position, the analyst oversees technical development projects from initial exploration through final deployment, encompassing tasks such as gathering requirements, conducting tests, and presenting demonstrations.

RESPONSIBILITIES:

• Collaborate with business stakeholders to understand retailer and customer experiences, identifying opportunities to shape B2C and loyalty program strategies effectively.
• Prepare comprehensive documentation to support marketing development, including workflow diagrams, release notes, and training resources like video tutorials.
• Lead agile ceremonies and contribute to sprint planning, retrospectives, and stand-ups.
• Evaluate current processes to propose improvements, enhance efficiency, and recommend technical solutions.
• Transform business needs into detailed user stories and acceptance criteria for development teams.
• Oversee and conduct User Acceptance Testing (UAT) for new product rollouts.
• Manage incoming backlog requests, partnering with product owners to refine and prioritize the backlog.
• Present new features and enhancements to stakeholders through demonstrations.
• Address user issues specific to marketing applications, providing prompt troubleshooting.
• Investigate solution alternatives during the selection process for vendors or applications.
• Foster strong relationships with internal and external business partners to drive collaboration.

QUALIFICATIONS:

Required:

• Bachelor’s degree.
• 3+ years of experience in:
• Participating as a core member of an agile marketing software development team.
• Gathering and translating business requirements into actionable product backlogs.
• Implementing enterprise-level technical solutions.

Preferred:

• ScrumMaster certification.
• Experience with customer data platforms like Treasure Data, Tealium, or Salesforce Marketing Cloud.
• Knowledge of agile project management tools, including Azure DevOps, Monday.com, or Jira.
• Familiarity with document management platforms such as Egnyte, Box, or SharePoint.

WORK ENVIRONMENT & TRAVEL:

• This is a fully remote role within the U.S., with occasional travel of up to 5%.
• Candidates must possess a valid driver’s license and be capable of safe vehicle operation, including rental cars.

Category Code: JN008, JN009