Director, Media & Performance Marketing

Job Title: Director, Media & Performance Marketing

Location: Remote (Canada-based preferred)

Department: Integrated Digital

Reports To: GM Canada

Employment Type: Full-Time

ABOUT CREW MARKETING PARTNERS

At Crew, we love helping brands grow. We’re a full-service, award-winning marketing agency that brings together strategy, creative, media, content, digital, and shopper marketing. Our team is curious, collaborative, and committed to great work, strong client relationships, and each other. If you know how to connect brand-building with performance marketing across social, paid media, web, and shopper channels, we’d love to meet you.

THE POSITION

We’re looking for a media-focused digital leader to guide Crew’s paid media and performance work across client accounts, while leading the integrated digital team. You’ll oversee media, social, and web to ensure our digital work feels connected, strategic, and built around clear client goals. This includes media strategy, planning, optimization, reporting, and client recommendations across channels like paid social, paid search, retail media, programmatic, digital shopper, social content, and web experiences. You’ll work closely with strategy, creative, content, and project management teams to make sure the work is clear, coordinated, and built to deliver results.

This is a senior role for someone who can bring shape, confidence, and momentum to Crew’s media offering while keeping the broader digital team aligned and moving in the same direction.

Key Responsibilities:

• Lead Media Strategy: Build clear, practical media strategies that connect client goals, audiences, channels, budgets, and measurable outcomes.
• Lead the Integrated Digital Team: Provide direction and support across media, social, and web so the team is aligned, focused, and working from one integrated plan.
• Plan and Oversee Campaigns: Guide paid social, paid search, retail media, programmatic, digital shopper, social, and web work from planning through launch, optimization, and reporting.
• Make Budgets Work Harder: Recommend spend levels, channel mix, testing plans, and optimizations that help clients get more value from their investment.
• Connect Media, Social, Shopper, and Web: Ensure campaigns are planned as connected digital ecosystems, not isolated tactics.
• Bring Clarity to Performance: Turn results into simple reporting, useful insights, and clear next steps clients can understand and act on.
• Partner with Clients and Teams: Lead digital and media conversations, present recommendations, and work closely with internal teams to deliver strong, on-strategy work.
• Build the Media & Digital Offering: Help shape Crew’s media & digital services, tools, templates, processes, and ways of working so the team can scale with confidence.
• Stay Current: Keep up with changes across paid media, retail media, analytics, social platforms, search, ecommerce, web, and AI-enabled marketing tools.

YOUR SKILLS & EXPERIENCE

• 8+ years of experience in media, digital marketing, performance marketing, ecommerce, shopper marketing, or agency leadership.
• Experience leading or mentoring digital teams across media, social, web, analytics, or related disciplines.
• Strong understanding of paid social, paid search, retail media, programmatic, SEO fundamentals, analytics, social content, web, and digital shopper channels.
• Comfortable building and communicating integrated digital plans, setting KPIs, guiding optimization, and explaining performance in a simple, useful way.
• Experience working with consumer brands, ideally in food, beverage, CPG, retail, or ecommerce.
• Able to lead client conversations, support proposals, and help account teams uncover smart media and digital opportunities.
• Experience with tools and platforms such as Google Ads, Meta Ads Manager, TikTok, LinkedIn, Google Analytics, retail media platforms, dashboards, CMS platforms, and project management systems.
• Collaborative, proactive, and energized by helping clients make smarter media decisions.
• Aligned with Crew values: Character, Relationships, Execution, Wow, and Impact.
• Set up to work successfully in a remote environment.
• Likes food - we do a lot of food marketing, after all.

WHAT YOU GET

• A competitive base salary starting at $100K+ based on experience
• Ownership to help shape Crew’s media offering, processes, and team approach with room to build and improve how the work gets done.
• A fully remote-work opportunity.
• Extended Health & Dental Benefits.
• RRSP Matching.
• Free Days Off! We’ve been known to just give paid days off here and there because #MentalHealth
• A great team! I know, I know. Everybody says that. But when you meet the people at Crew, you’ll experience how our focus on good character creates a great environment.

If you’ve made it this far, it’s safe to say you’re seriously considering the role or at least exploring some options.

TO APPLY:

• Please send your resume to apply@crewmp.com. Please include the job title in the email subject line. We thank all applicants for their interest, but only those selected for an interview will be contacted.