Retail Digital Marketing Manager

Our client is a technology startup based out of Los Angeles and San Francisco. Our mission is to connect loved ones by creating the world’s simplest products and services that improve family life. We make consumer products, like frames and calendars, that are loved by millions of people across the globe. Our founders are former venture capitalists and serial entrepreneurs, who have scaled this business to $100M+ in annual revenue while being completely bootstrapped. We think often about the thousands of smiles we are able to put on our customers’ faces each day, and it fills our hearts with purpose. That’s why we have been working hard to expand our team and invent, so that we can continue to bring our magic to millions of loved ones throughout the world.

Job Summary

We’re looking for a Retail Digital Marketing Manager to own how we show up and win across key retail.com platforms—specifically Walmart, Target, and Costco. This role is ideal for a highly analytical and execution-focused digital marketer who understands how to drive conversion, visibility, and growth within retailer ecosystems.

You will be responsible for optimizing our presence across retailer websites, leading digital merchandising, retail media strategy, and on-site conversion tactics. Working closely with Sales, Growth, Creative, and Analytics, you’ll ensure every digital shelf is best-in-class and built to scale.

This is a high-impact role that sits at the intersection of performance marketing, digital merchandising, and retail strategy.

Key Responsibilities

• Own their digital presence across retailer websites including Walmart, Target, and Costco —ensuring best-in-class product detail pages (PDPs), brand stores, and on-site content.
• Lead retailer-specific digital merchandising strategy, including SEO optimization, keyword strategy, content testing, and conversion rate optimization
• Manage and optimize retail media investments across platforms such as Walmart Connect, Target Roundel, and Best Buy Ads to drive traffic and sales
• Partner with Sales to align on key business priorities, promotional calendars, and product launches, translating them into high-performing digital campaigns
• Develop and execute retailer-specific activation plans, including seasonal campaigns, product launches, and promotional events.
• Collaborate with Creative to develop and adapt digital assets tailored to each retailer’s platform and audience, as well as leveraging best in class content, campaigns and key learnings.
• Monitor performance across retailer platforms, including traffic, conversion, share of search, and content effectiveness—turning insights into actionable optimizations
• Build and maintain a testing roadmap across PDP content, A+ content, media tactics, and promotional strategies to continuously improve performance
• Partner with Analytics and Finance to track ROI, measure incrementality, and inform future investment decisions
• Strengthen relationships with retailer media and merchandising teams to unlock new opportunities for visibility and growth.
• Develop and manage a retailer media budget for each major retail channel, with inputs from Sales on revenue expectations and Finance around CPA targets.
• Create KPIs and measurement tools for evaluating marketing spend and tactics employed in effectiveness of building : 1) Sales, 2) Brand awareness and 3) Competitive landscape positioning.
• Develop and execute Retail Influencer and Affiliate programs for Walmart, Target, Costco and Best Buy.

Qualifications Required

• Has 4–6+ years of experience in eCommerce, digital marketing, retail media, or shopper marketing—preferably with hands-on experience managing retailer.com channels
• Has deep expertise in retail media platforms such as Walmart Connect, Target Roundel, and/or Best Buy Ads.
• Is highly data-driven, with strong experience analyzing performance metrics like conversion rate, ROAS, share of search, and digital shelf health
• Understands digital merchandising fundamentals, including PDP optimization, content strategy, ratings & reviews, and search ranking factor.
• Has experience managing cross-functional initiatives with Sales, Creative, and Analytics teams
• Is comfortable owning budgets and optimizing spend based on performance and business priorities
• Thrives in a fast-paced environment and can balance strategic thinking with hands-on execution
• Communicates clearly and can translate data into compelling insights and recommendations
• Some travel required to retailer meetings and company events