Sr. Partner Marketing Specialist

Our client is the fastest-growing legal tech brand in Canada with a mission-driven approach and a passion for innovation. The team is expanding its B2B2C division and seeking a skilled Senior Marketing Partnerships Specialist to drive performance, scale impact, and empower strategic growth through partnerships.

About the Role

Reporting to the Director of Marketing and working closely with cross-functional marketing and partnerships teams, the Senior Marketing Partnerships Specialist will play a critical role in growing our client’s footprint through scalable, high-performing partner programs. This individual will plan, execute, and optimize integrated marketing campaigns that enable partner success and accelerate traffic and lead generation.

Key Responsibilities

• Develop and manage a strategic marketing calendar and budget for the Partnerships channel.
• Own the execution of multi-channel lead generation campaigns targeted at acquiring and activating partners.
• Support the Partnerships team in converting leads into new high-potential partners.
• Design and launch partner activation campaigns that drive awareness, engagement, and advocacy within partner communities.
• Collaborate with partners on co-branded marketing initiatives that amplify shared goals and drive measurable outcomes.
• Monitor KPIs and performance metrics, providing insights and recommendations to optimize campaign results.
• Stay ahead of industry trends and monitor competitor activity to uncover new partnership opportunities.
• Build and manage a scalable partner marketing toolkit that ensures consistency and ease of promotion.

Qualifications & Attributes

• 4+ years of growth and marketing experience in a high-growth B2B or B2B2C environment, preferably within a startup.
• Proven track record building and optimizing lead generation programs using paid media, content marketing, and lifecycle channels.
• Strong communication and storytelling skills with a sharp visual sensibility.
• Experience working with email marketing platforms and CRM automation tools.
• Highly organized with the ability to manage multiple campaigns and stakeholder communications simultaneously.
• Data-fluent; comfortable using Google Sheets or Excel to analyze performance metrics and report on ROI.
• Creative, proactive, and self-motivated, with a drive for impact and a bias for action.
• Strong alignment with mission-driven work; demonstrates empathy and compassion.
• Bilingualism in English and French is considered an asset.

Ideal Candidate Attributes

• Curious and analytical; thrives on testing, iteration, and data-backed decision-making.
• Skilled communicator who can clearly articulate vision and inspire action.
• Exceptionally detail-oriented and structured in approach.
• Results-driven, accountable, and motivated by achieving ambitious goals.
• Comfortable navigating cross-functional teams and external partnerships.
• Energized by growth, scale, and meaningful contribution to a national mission.