Ecommerce Marketing Manager

Our Boston based consumer brand company is looking for an Ecommerce Marketing Manager with 7+ years' experience for an immediate 20 hour a week contract; looking for someone to help set and drive the ecommerce strategy. Experience with Shopify as well as industry experience in CPG or retail required for this role.

PRIMARY RESPONSIBILITIES

• Manage Shopify Ecommerce site in a strategic way that delivers growth and performance for our valued partners

• Manage and improve a subscription program

• Focus on opportunities to create digital journeys that improve conversion rates, sales, and digital experience

• Manage on-site SEO optimization and work with the international digital team collaboratively to optimize traffic management.

• Make recommendations meant to drive subscriptions and growth of the website

• Develop meaningful brand and ecommerce sales growth on behalf of our valued partners by leveraging the tools and team support provided

• Conduct testing and prepare recommendations

• Analyze traffic and sales data to identify opportunities to improve digital performance through merchandising, messaging, UX and more.

• Prepare and analyze performance reporting and lead the team to achieve performance goals

REQUIREMENTS

• Must have Shopify Ecommerce platform management experience
• Strong technical skills with high level of proficiency in Shopify and a working familiarity with web development languages (e.g., HTML, CSS, Liquid).
• Experience with A/B Testing
• Website management experience
• Must have a strong attention to detail and effective communication, ability to communicate with using proper grammar and accurate spelling at the client level and withing marketing campaigns is a must
• 4+ years brand marketing, ecommerce management and direct marketing experience required
• Demonstrable experience of website management and optimization for a D2C brand.
• Must be highly organized and performance driven