Performance Marketing

This is a strictly Work From Office position in Dehradun. Candidates currently residing in Dehradun or willing to relocate to Dehradun will be preferred.

The ideal candidate should have a strong campaign portfolio, proven experience in handling significant advertising budgets, and the ability to generate measurable results through Meta Ads, Google Ads, YouTube Ads, and other paid digital platforms.

Freshers should not apply. A relevant portfolio and proven campaign experience are mandatory.

Key Responsibilities

• Plan, execute, monitor, and optimise paid advertising campaigns across Meta Ads, Google Ads, YouTube Ads, and other performance marketing platforms.
• Manage monthly and daily advertising budgets while maintaining control over CPL, CPA, ROAS, conversion rates, and overall campaign profitability.
• Create performance marketing strategies for industries such as:
• D2C and e-commerce brands
• Real estate businesses
• Education and training institutes
• Hospitality and travel brands
• Healthcare and professional services
• Local and lead-generation businesses
• Develop campaign structures for awareness, traffic, lead generation, conversions, retargeting, and customer retention.
• Conduct audience research, competitor analysis, keyword research, and campaign forecasting.
• Set up and manage Meta Pixel, Conversion API, Google Analytics 4, Google Tag Manager, and conversion tracking.
• Coordinate with content, design, video, and website teams to develop high-performing ad creatives and landing pages.
• Analyse campaign data and prepare clear weekly and monthly performance reports.
• Identify underperforming campaigns and take timely corrective action.
• Scale successful campaigns without significantly affecting acquisition costs or return on ad spend.
• Stay updated with advertising platform changes, campaign trends, automation tools, and industry best practices.

Required Skills and Experience

• Minimum 2 years of practical experience in performance marketing or paid advertising.
• Strong portfolio showcasing real campaigns, budgets handled, results achieved, and industries worked with.
• Proven experience in managing medium to high advertising budgets.
• Hands-on experience with Meta Ads Manager and Google Ads.
• Experience handling campaigns for D2C, e-commerce, real estate, education, hospitality, or service-based businesses.
• Strong understanding of campaign funnels, audience targeting, retargeting, conversion tracking, attribution, and optimisation.
• Ability to understand metrics such as ROAS, CPL, CAC, CPA, CTR, CPM, CPC, conversion rate, and customer lifetime value.
• Experience with Google Analytics, Google Tag Manager, Meta Pixel, product catalogues, and landing page optimisation.
• Strong analytical, communication, reporting, and problem-solving skills.
• Ability to independently manage multiple client accounts and campaign priorities.