Senior Director, Product Management and Marketing

Have you ever used the self-checkout in a Walmart, Target or Home Depot? Played the slots at MGM Casino? Maybe you grabbed a drink from a vending machine or paid to park your car? If you’ve answered with a resounding “YES”, then you’ve done so with the aid of one of the 10 million devices installed by Crane Payment Innovations (CPI).

We make the technology that powers your everyday life, enabling more than 4 billion transactions every week in more than 143 currencies worldwide. From cash and coins to cards and mobile, we keep the world of payments moving with smart validation devices and business management software.

Headquartered in Malvern, PA, CPI is supported by: >2,000 global associates, 7 manufacturing sites, 11 corporate offices and a national field service organization.

What You’ll Be Doing

The Director of Product Management and Marketing will lead the strategic vision, development, and execution of the CPI Hardware product portfolio, roadmap and marketing efforts, for our largest revenue generating arm of the business. This role requires a visionary leader with a deep understanding of product management, market dynamics, and customer needs to drive growth and innovation in the hardware space.

More Specific Expectations Of The Role Include

• Product Strategy and Development:

• Develop and execute a robust product roadmap aligned with business objectives.

• Lead cross-functional teams to drive product lifecycle management, from ideation to launch.

• Identify market trends and customer insights to inform product innovation and differentiation.

• Marketing Strategy and Execution:

• Create and implement integrated marketing strategies to position CPI Hardware products effectively in target markets.

• Collaborate with sales teams to develop compelling value propositions and go-to-market strategies.

• Oversee branding initiatives to ensure consistency and alignment with company values.

• Leadership and Team Development:

• Mentor and develop a high-performing product management and marketing team.

• Foster collaboration across departments to achieve strategic goals.

• Act as the face of CPI Hardware for customer and stakeholder engagement.

Who We’re Looking For

• Strategic Visionary: Possesses a forward-thinking mindset and can articulate and implement long-term strategies that align with organizational goals.
• Industry Expertise: Deep understanding of hardware products, market trends, and customer needs to ensure relevance and innovation.
• Leadership Excellence: Proven ability to lead and inspire cross-functional teams, fostering collaboration and driving results.
• Analytical Thinker: Skilled in data-driven decision-making and capable of analyzing complex situations to develop actionable solutions.
• Customer-Centric: Strong focus on understanding and addressing customer pain points, enhancing satisfaction and loyalty.
• Innovative Problem-Solver: Creative in identifying opportunities for differentiation and innovation within the product portfolio.
• Exceptional Communicator: Able to craft compelling narratives for product positioning, marketing campaigns, and stakeholder engagement.
• Results-Oriented: Demonstrates a track record of meeting or exceeding business objectives and delivering measurable outcomes.

Qualifications And Requirements

• Bachelor’s degree in Business, Finance, Marketing, or a related field; MBA preferred.
• Minimum of 10 years of sales experience, with at least 5 years in a leadership role within the financial services industry.
• Proven track record of successfully driving sales growth and achieving revenue targets.
• Strong understanding of the financial institutions sector and related products/services.
• Excellent leadership, communication, and interpersonal skills.
• Ability to develop and execute strategic sales plans and drive results.
• Proficiency in CRM software and sales analytics tools.
• Willingness to travel as needed.

What We’re Offering

• Flexible work environments
• Defined career growth plans with opportunities to go outside of your “comfort zone”
• Generous paid time off, including sick and holiday
• Medical, dental, & vision insurance
• 401K with Company contribution
• Flexible spending accounts
• Life insurance and disability benefits
• Employee Referral Bonus Program
• Discounts for childcare
• Tuition assistance
• Community involvement and volunteering events

Sound interesting? Come see why we are

CPI is part of Crane NXT

Crane NXT is a premier industrial technology company that provides proprietary and trusted technology solutions to secure, detect, and authenticate what matters most to its customers. The company is a pioneer in advanced, proprietary micro-optics technology for securing physical products, and its sophisticated electronic equipment and associated software leverages proprietary core capabilities with detection and sensing technologies. Crane NXT has approximately 4,000 employees with global operations and manufacturing facilities in the United States, the United Kingdom, Mexico, Japan, Switzerland, Germany, Sweden, and Malta. For more information, visit www.cranenxt.com.

_Crane Payment Innovations is committed to hiring a diverse workforce. Applicants will receive consideration without regard to race, color, religion, sex, gender identity, sexual orientation, age, disability, military status, or national origin or any other characteristic protected under federal, state, or applicable local law.

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