Performance Marketing Creative Strategist (Meta/Tiktok)

Remote | Full-time | 180,000 - 220,000 PHP/month

We’re looking for a data-driven Performance Marketing Creative Strategist (Meta/TikTok) who wants to make a real impact on a fast-growing wellness brand.

This role is for a strategic marketer who understands logic, persuasion and content strategy for direct-response sales.

You will own the creation and performance of our Meta and/or TikTok ads and guide each project from ideation to final video, while coordinating with videographers and content creators.

Who this role is NOT for:

This is not a role for someone who views ad creatives as a purely creative role, or a matter of "trial and error" alone.

Do not apply if:

• You make decisions based on “gut feel” or what's "trending", without reference to performance data.
• You see ad creation as purely a creative/artistic process, without grounding in sales psychology.
• You are uncomfortable with structured data analysis, and performance metrics.

Who it's for:

You’ll thrive here if:

• you understand the logical flow of selling - how to build attention, interest, desire and action in a short-form video.
• you are systematic and process-driven, iterating creatives based on performance data.
• you can manage multiple ad projects, working with creators and videographers to get the final videos done.
• you understand how to analyse Meta/Tiktok ad statistics (ROAS, CTR, CAC) and can explain why one ad outperformed another.
• you are excited to learn, grow, and eventually lead a team as the company scales 80%+ year on year.

What You’ll Do:

Reporting to the CEO, you’ll be responsible for:

• Ownership of the Ad Pipeline – build and maintain a steady flow of new ads, ensuring there are always structured tests running and new winning creatives ready to scale
• Selling & Storytelling – apply direct-response marketing principles to ad creation, ensuring a logical flow that drives attention, builds desire, and converts into sales
• Creator Management – liaise with content creators in Australia and the US, and provide clear structure and briefs for them
• Data-Driven Decision Making – analyse results, and iterate creatives based on results to continuously improve performance
• Project Management & Execution – manage end-to-end process for script → filming → edit → launch and coordinate with relevant parties to ensure that the projects move forward
• Team Coordination – work with content, design, and product teams to create high-quality campaigns on time.
• Multi-Geography Execution – adapt campaigns for different markets (US, SG, etc.) while keeping brand voice consistent.

What We’re Looking For:

• 4-6+ years of experience in direct response eCommerce marketing
• Strong grasp of direct-response advertising and how to structure ads for conversions.
• Excellent project management and organisational skills.
• Strong analytical ability
• Strong communication skills to coordinate with multiple content creators
• Proactive, detail-oriented & excited to grow alongside a fast-scaling company

Details:

This is a full-time remote role based in the Philippines.

Remuneration: ~ 180-220k PHP per month (may vary based on experience)

Commitment: Full-time (Monday to Friday, 9.30am to 6.30pm)

About Crafti

Crafti is a fast-growing Direct-to-Consumer health and wellness brand with sales in the USA and Singapore. We are headquartered in Singapore and operate remotely across 4 countries.

In the last 4 years, we’ve grown to 7 figures in annual revenue with 60–80% YoY growth. As we scale towards 8 figures, we’re looking for driven individuals who want to learn, grow, and advance quickly alongside the company.