Trade Marketing Manager

Trade Marketing Manager – U.S. (CPG Retail + Foodservice)

Location: Hybrid, Remote, or Onsite in New Jersey

Travel: Monthly travel to NJ headquarters required if not local

Reports to: CEO, North American Division

About the Role

A globally recognized premium Italian food company with a newly established U.S. manufacturing presence is hiring a Trade Marketing Manager to lead and build its trade marketing strategy across retail and foodservice in the USA. This is a newly created role—ideal for someone who has grown up in CPG food and beverage, understands how to drive the 3 P’s (pricing, promotions, and placement), and wants to make a direct impact on brand growth in the U.S. market.

You’ll report directly to the North American CEO and collaborate closely with a commercial leader who previously spent 20+ years with a major global meat company. You’ll be the link between sales and strategy, working hands-on to shape go-to-market execution and define the company’s positioning in its category.

What You’ll Do

• Develop and own all trade marketing strategies for the U.S. market across retail and foodservice
• Build the playbook for pricing strategy, promotions, retail placement, and shopper activation
• Analyze syndicated data, market trends, and sales performance to define category strategy
• Collaborate with the sales team and national brokers to develop tools and tactics that drive execution
• Lead and support new product launches, trade events, and in-store activations
• Evaluate and report on KPI performance, promotional ROI, and competitive benchmarks
• Serve as the connective tissue between sales, marketing, operations, and HQ teams
• Partner with HQ and the U.S. commercial team to execute the U.S. growth plan effectively

What You Bring

• 7+ years of experience in trade marketing, category management, or shopper marketing within branded CPG food & beverage (premium meat products preferred)
• Strong knowledge of both retail and foodservice—with retail as a key growth focus
• Expertise in executing the 3 Ps (pricing, promotion, placement) across diverse channels
• Skilled in data sourcing, analysis, and insights to influence trade decisions
• Strong collaboration skills with the ability to work across national sales teams
• Proven success in building or rebuilding trade programs from the ground up
• Comfortable reporting to senior executives and influencing at the leadership level
• Willingness to travel to NJ monthly if not based locally

Why This Opportunity

• Report directly to the CEO in a high-visibility, strategic position
• Join a premium European brand with a newly built U.S. manufacturing site and aggressive growth plans
• Flexible working model: remote, hybrid, or onsite
• Be a foundational team member shaping category leadership in the U.S.
• Strong comp, bonus, benefits, and relocation package available