Senior Graphic Designer

Senior Graphic Designer

Brand, Ecommerce & Digital Experience

Covercraft | Lloyd Mats | Boat Covers Direct

About the Role

Covercraft is looking for a Senior Graphic Designer to help bring our brands and products to life across ecommerce, digital marketing, merchandising, and sales support channels.

This role is ideal for a highly capable digital designer who understands both aesthetics and performance—someone who can create polished, compelling creative that not only looks strong visually, but also helps customers shop more confidently and supports conversion and engagement goals.

The Senior Graphic Designer will work closely with the Creative Director and collaborate across Ecommerce, Marketing, Product Development, and Sales teams. This role will also help oversee and support more junior designers responsible for day-to-day creative production across email, social, display advertising, and promotional campaigns.

The ideal candidate is organized, detail-oriented, collaborative, and capable of taking high-level direction and independently executing projects across multiple brands and priorities.

What You’ll Do

• Design and produce creative assets across:
• Ecommerce websites and landing pages
• Email marketing campaigns and templates
• Paid social and display advertising
• Homepage banners and promotional campaigns
• Product merchandising content
• Social media creative
• Product launch materials
• Sales support and dealer-facing creative
• Support UX/UI design initiatives across multiple ecommerce platforms and websites
• Help maintain and enforce brand standards and visual consistency across all channels
• Collaborate closely with Ecommerce and Merchandising teams to improve product presentation and customer experience
• Help translate technical product features, fitment details, and product differentiators into visually clear and engaging creative
• Support Product Development initiatives with launch graphics, product visuals, merchandising assets, and promotional content
• Assist B2B Sales teams with presentations, sales collateral, and dealer-facing materials when needed
• Help manage and organize creative tasks and production workflows through Jira
• Review junior designer work for consistency, quality, and accuracy
• Assist with photography planning, asset management, and light video or motion design work when needed
• Contribute ideas that improve creative performance, production efficiency, and overall customer experience

What We’re Looking For

• 5+ years of graphic design experience, ideally within ecommerce, consumer products, manufacturing, or direct-to-consumer brands
• Strong portfolio showcasing digital-first creative and ecommerce-focused work
• High proficiency in Adobe Creative Suite (Photoshop, Illustrator, InDesign, etc.)
• Experience designing for ecommerce, email marketing, paid media, and digital campaigns
• Strong understanding of typography, layout, branding, merchandising, and responsive web design
• Familiarity with UX/UI design principles and customer-focused digital experiences
• Ability to manage multiple projects and deadlines in a fast-paced environment
• Strong attention to detail and organizational skills
• Ability to independently execute projects while collaborating closely with cross-functional teams
• Comfortable balancing both consumer-facing and dealer/business-facing creative needs

Bonus Points

• Experience with Figma, Adobe XD, or similar UX/UI tools
• Motion graphics or basic video editing experience
• Photography or product content shoot experience
• Experience with Shopify, Magento, Salesforce Commerce Cloud, or similar ecommerce platforms
• Automotive, marine, outdoor, or enthusiast brand experience
• Experience supporting both DTC and B2B/wholesale business models

Team Structure

This role works alongside two more junior designers focused primarily on email, social, display advertising, and day-to-day production creative. The Senior Graphic Designer will help provide creative guidance, maintain production quality, and ensure projects move efficiently through the team’s creative workflow pipeline.