Marketing Manager - Canada

MARKETING MANAGER – CANADA

LOCATION: Canada (Montreal or Halifax Preferred)

LANGUAGE REQUIREMENT: English and French

REPORTS TO: VP of Marketing

STATUS: Full Time

ROLE OVERVIEW

Marketing Manager – Canada leads the development and execution of marketing initiatives that build brand awareness, drive trial, strengthen customer loyalty, and support sales growth across the Canadian market. This role serves as a key steward of the Cove brand in Canada, helping ensure that all marketing efforts are locally relevant, commercially effective, and aligned with Cove’s broader brand strategy.

The Marketing Manager is a hands-on marketer who combines strategic thinking with strong execution skills. They should be comfortable managing campaigns, coordinating agency and vendor partners, supporting retail and field marketing efforts, working cross-functionally with sales and operations, and using data to optimize performance.

KEY RESPONSIBILITIES

Brand & Marketing Strategy

·        Lead the execution of Cove’s marketing strategy in Canada, ensuring alignment with overall brand positioning and business priorities.

·        Translate broader company objectives into localized Canadian marketing plans and campaigns.

·        Help shape annual and quarterly marketing calendars tied to product launches, promotions, retail priorities, and seasonal opportunities.

·        Serve as a key voice for the Canadian consumer, competitive landscape, and market trends.

Campaign Development & Execution

·        Develop and execute integrated marketing campaigns across digital, social, influencer, retail, experiential, and trade channels.

·        Manage campaign timelines, creative development, production needs, and launch coordination.

·        Support product launches and innovation rollouts with clear go-to-market plans for the Canadian market.

·        Ensure messaging, creative, and activations are consistent with brand standards while resonating with Canadian audiences.

Retail, Shopper & Trade Marketing

·        Partner closely with the sales team to support national accounts, key retail partners, and distributor relationships in Canada.

·        Develop shopper marketing materials, sell-in support tools, in-store activation concepts, promotional programs, and retailer-specific marketing assets.

·        Help identify and execute sampling, event, and field marketing opportunities that drive trial and awareness.

·        Support trade shows, customer presentations, and account-specific initiatives as needed.

Digital & Social Marketing

·        Work with internal and external partners to execute digital campaigns across paid, owned, and earned channels.

·        Support Canadian social media programming, local content creation, community engagement, and influencer activations.

·        Coordinate with agencies, freelancers, and content creators to deliver strong, on-brand assets and programs.

·        Monitor digital performance and recommend optimizations based on engagement, reach, conversion, and ROI.

Budget & Vendor Management

·        Manage the Canadian marketing budget with attention to efficiency, accountability, and impact.

·        Track program spend, reconcile invoices, and help ensure resources are allocated to the highest-value initiatives.

·        Oversee relationships with agencies, designers, printers, event vendors, and other marketing partners.

Analytics & Reporting

·        Track, analyze, and report on marketing performance, including campaign effectiveness, promotional ROI, consumer engagement, and retail support outcomes.

·        Use market data, consumer insights, and internal sales results to inform recommendations and improve future programs.

·        Maintain regular reporting on key initiatives for leadership.

Cross-Functional Collaboration

·        Partner with sales, operations, finance, product, and leadership teams to ensure strong execution across all initiatives.

·        Support communication and alignment across teams as Cove expands its presence in Canada.

·        Cross-functional collaboration, communication and alignment with US Marketing Team to ensure consistency across the brand and North American success.

·        Help build processes, tools, and workflows that improve marketing efficiency and executional consistency.

Qualifications

·        Bachelor’s degree in Marketing, Business, Communications, or related field.

·        5+ years of progressive marketing experience, preferably within CPG, beverage, wellness, food, or lifestyle brands.

·        Experience supporting Canadian retail and consumer marketing programs.

·        Bilingual – French and English

·        Strong project management skills with the ability to manage multiple priorities and deadlines.

·        Experience with campaign planning, retail marketing, digital/social execution, and agency/vendor management.

·        Comfortable working in a fast-paced, entrepreneurial environment where resourcefulness and initiative are important.

·        Strong communication and presentation skills.

·        Analytical mindset with experience using data to evaluate program effectiveness and inform decisions.

·        Proficiency in Microsoft Office / Google Workspace; familiarity with marketing analytics platforms and project management tools is a plus.

·        Willingness to travel as needed for marketing activations and meetings

Preferred Experience

·        Experience in beverage, functional wellness, or other high-growth consumer brands.

·        Familiarity with major Canadian retailers, distributors, and regional market dynamics.

·        Experience with product launches, sampling programs, ambassador/influencer campaigns, and grassroots marketing.

·        Bilingual English/French is a plus, but not required.

Key Competencies

·        Strategic but highly execution-oriented

·        Strong brand instincts

·        Commercially minded

·        Organized and detail-oriented

·        Collaborative and low ego

·        Creative problem solver

·        Comfortable with ambiguity and growth-stage change

·        Bias toward action and accountability

What Success Looks Like

·        Cove builds stronger brand awareness and consumer engagement across Canada.

·        Marketing programs effectively support retail growth and customer sell-through.

·        Canadian campaigns are well executed, on budget, and aligned with brand priorities.

·        Product launches and promotional initiatives are activated smoothly and with measurable impact.

·        Sales and marketing work closely together to accelerate growth in the market.

EQUAL OPPORTUNITY EMPLOYER STATEMENT

• Cove Drinks Inc. is an Equal Opportunity Employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or veteran status.