Sales Marketing Manager

We are seeking a highly experienced and results-driven Marketing & Sales Manager to lead and execute the marketing strategy for our organization. This role requires a hands-on leader who can both manage a team and actively contribute to marketing, sales, and digital growth initiatives. The ideal candidate has a strong track record of building and scaling marketing systems, driving lead generation, and improving brand visibility through both traditional and digital channels.

This is an on-site position based in San Remigio, Cebu, and requires close collaboration with leadership, sales, and operations teams.

Key Responsibilities

• Develop and execute comprehensive marketing strategies aligned with business goals
• Lead and manage the marketing team or department, including performance tracking and coaching
• Oversee lead generation campaigns across digital and offline channels
• Drive SEO strategy, including keyword research, on-page optimization, and content direction
• Manage and improve company websites, including structure, UX, performance, and conversion optimization
• Plan and execute paid advertising campaigns (Google Ads, social media ads, retargeting, etc.)
• Manage CRM systems, ensuring proper lead tracking, segmentation, and nurturing workflows
• Actively participate in sales activities, including making and taking sales calls when needed
• Work closely with the sales team to improve conversion rates and pipeline quality
• Oversee branding, content creation, and marketing communications
• Create and supervise graphic design outputs for social media, ads, websites, and print materials
• Manage email marketing campaigns and automation workflows
• Analyze marketing performance metrics and prepare regular reports for leadership
• Manage marketing budgets and ensure ROI on campaigns and initiatives
• Identify new marketing opportunities, partnerships, and growth channels
• Ensure consistent brand messaging across all platforms

Required Qualifications

• Extensive and proven experience as a Marketing & Sales Manager or similar leadership role
• Demonstrated success in leading a marketing team or department
• Strong experience in SEO strategy and execution
• Proven experience in website management and optimization (WordPress or similar CMS preferred)
• Hands-on experience with CRM systems (e.g., HubSpot, Salesforce, Zoho, or similar)
• Experience in sales support or direct sales activities, including handling calls and closing support
• Strong background in lead generation strategies and conversion optimization
• Proficiency in graphic design tools (e.g., Canva, Adobe Photoshop, Illustrator, or similar)
• Experience running paid advertising campaigns (Meta Ads, Google Ads, etc.)
• Strong understanding of digital marketing analytics (Google Analytics 4, tracking tools, reporting dashboards)
• Experience in email marketing and automation workflows
• Ability to manage multiple campaigns and projects simultaneously
• Strong leadership, communication, and team collaboration skills
• Analytical mindset with strong problem-solving abilities
• Bachelor’s degree in Marketing, Business, Communications, or related field (preferred but not required with equivalent experience)

Preferred Qualifications (Plus Points)

• Experience in both B2B and B2C marketing environments
• Background in sales funnel development and optimization
• Experience working in fast-paced or startup environments
• Knowledge of conversion rate optimization (CRO) and A/B testing
• Familiarity with content marketing and storytelling strategies
• Experience managing freelancers, agencies, or distributed teams

Portfolio Requirement

Applicants must submit a portfolio of previous work, which may include:

• Marketing campaigns and case studies
• Website projects you have built or managed
• SEO results or performance improvements
• Graphic design samples (ads, social media posts, branding materials)
• Lead generation or sales funnel examples
• Any measurable results from past marketing efforts

What We Are Looking For

• We are looking for a builder and operator, not just a strategist, someone who can plan the marketing direction and also execute it. The ideal candidate is proactive, data-driven, creative, and comfortable bridging the gap between marketing and sales to drive real business growth.