Global Audience Growth Marketing Manager

Summary of Position

This role ensures CTM's strongest ideas, executive perspectives, customer stories, and strategic narratives are not only published, but actively amplified across the market.

We're looking for an ambitious B2B marketer who is curious, proactive, and eager to take ownership. You'll identify opportunities, build relationships, leverage AI and automation, and create scalable systems that extend the reach of CTM's content and expertise.

Working closely with the content and marketing teams, you'll drive audience growth, executive and employee advocacy, community engagement, and external visibility. You'll help ensure CTM shows up in the channels, conversations, and communities that influence buyer trust and decision-making.

Success in this role means increasing the visibility, shareability, and credibility of CTM's expertise beyond our website, helping drive greater awareness, engagement, and market influence.

This role makes sure CTM’s strongest ideas, executive perspectives, customer stories and strategic narratives are not only published, but actively distributed, amplified, discussed and referenced across the market.

Responsibilities and Duties

• Develop executive, employee and customer advocacy programs aligned to CTM's strategic priorities.
• Increase the visibility of CTM executives, subject matter experts and customer voices across external channels.
• Create scalable frameworks that encourage employee participation and thought leadership.
• Support initiatives that strengthen CTM's reach, credibility and presence beyond owned channels.
• Develop distribution and amplification plans for campaigns, research, webinars, events and strategic content.
• Repurpose content into channel-specific formats across social, digital, community and media platforms.
• Identify opportunities for external amplification through partners, guest contributions, syndication and industry publications.
• Support speakers, contributors and stakeholders with briefing materials and promotional activities.
• Build CTM's presence across industry communities, associations, professional networks and influencer ecosystems.
• Identify opportunities to increase visibility among buyers, consultants, analysts and industry stakeholders.
• Support engagement around industry events, market trends and emerging conversations.
• Develop relationships with relevant external communities and industry groups.
• Develop visibility plans that position CTM leaders as trusted industry voices.
• Identify opportunities for speaking engagements, podcasts, webinars, interviews and external commentary.
• Support executive presence across key professional and social platforms.
• Translate strategic narratives into content that drives engagement, credibility and influence.
• Monitor audience growth, engagement, advocacy participation, referral traffic, external mentions and share of voice.
• Evaluate amplification performance and identify opportunities to expand reach and influence.
• Provide insights and recommendations to improve visibility, engagement and discoverability.
• Report on program performance, audience growth and market impact.
• *Domestic and global travel may be a requirement for this position. An accommodation may be considered under the American with Disabilities Act but a bona fide reason must exist. The company will engage in the interactive process as necessary.

Required of all CTM Positions

• Embrace CTM’s core values of Connect, Deliver and Evolve.
• Professional, collaborative & supportive interaction with employees, clients, suppliers/vendors
• Ability to work independently as well as part of a team.
• Appropriate and professional written and verbal communication.
• Demonstrated ability to meet deadlines, handle and prioritize simultaneous requests.
• Creative and analytical thinking with strong problem-solving and consultative skills.
• Demonstrates calm under pressure – is a proactive contributor and eager to learn.
• Proficiency in Microsoft Office Suite.
• Ability to do basic math.
• Ability to read and interpret information.
• Attention to detail.
• Regular and reliable attendance.

Education and Experience

• Bachelor’s degree in marketing, communications, public relations, business, or related field or relevant experience.
• Demonstrated experience growing audience engagement across social, digital, and professional channels.
• Experience managing executive advocacy, employee advocacy, or community-building initiatives.
• Experience interpreting audience and engagement data to inform strategic recommendations.
• Travel industry experience preferred.

Knowledge, Skills, And Abilities

• Strong understanding of B2B audience growth, content distribution and demand generation.
• Natural curiosity about how buyers discover, evaluate and trust brands.
• Strong understanding of LinkedIn, professional networks, communities and emerging digital channels.
• Confidence experimenting with AI tools to improve speed, insight, distribution, discoverability and performance.
• Systems-thinking mindset, with the ability to design, build and continuously improve repeatable workflows.
• Data-driven approach, with comfort tracking activity metrics, conversion rates, engagement, referral traffic, share of voice and advocacy performance.
• Ability to use insights to improve audience growth, amplification and engagement strategies.
• Strong understanding of executive advocacy, employee advocacy and influence-building.
• Ability to identify audience trends, engagement opportunities and new routes to market.
• Ability to turn strategic priorities into practical amplification programs.
• Strong stakeholder management and collaboration skills.
• Energetic, self-motivated and proactive, with a bias for action and follow-through.
• Commitment to continuous learning and development.
• Strong organizational and project management skills.

EEO Statement

CTM NA is an equal opportunity employer and is committed to fostering a diverse, equitable, and inclusive workforce. All qualified applicants applying for job openings posted in the U.S. will receive consideration for employment without regard to, and will not be discriminated against on the basis of, race, color, religion, age, sex, sexual orientation, gender identity, national origin, disability, protected veteran status, marital status, or any other characteristic or status protected by applicable law.

If you are a qualified individual with a disability or a disabled veteran and would like to request an accommodation in order to apply for a position, you may contact us at na.careers@travelctm.com.com. We will make every effort to respond to your request for assistance as soon as possible. Please provide a preferred contact method for response via email or phone.

Flexible work arrangements are available. Depending on role, location, and business needs, colleagues may work onsite, hybrid (combination of in-office and virtual) or fully virtual.

Click https://www.dol.gov/general/topic/discrimination to view EEO and Other Legal Notices.

Benefits Program

We provide competitive and comprehensive benefits programs, tailored to each part of the globe our people work in. From walking and fitness challenges to volunteer experiences, flexible work environments, generous leave programs and retirement plan options, we offer ways to support you in every stage of living your best life.

♥ Company Paid Basic Life & AD&D Insurance

⏳ Company Paid Short-Term Disability

⌛Voluntary Long-Term Disability Insurance

🏅 Robust Wellness Program with incentives available to save money on your medical insurance premiums.

⛑ Supplemental Life; Accident; Cancer; Critical Illness; Identity Theft Protection and Legal Coverage

🩺Three medical plan offerings including a High Deductible Health Plan, HMO plan (available in select states) and a Co-Pay medical plan.

💲 Health Savings Account (HSA) with company core contribution and match, on a per pay period basis if enrolled in the HDHP medical plan.

💰 Flexible Spending Accounts

🐣 Dependent Care Savings Account.

🦷 Dental Insurance Plan

👓 Vision Insurance Plan

🎊 9 Company Paid Holidays including the day after Thanksgiving.

📅 Generous paid time off programs for vacation and sick days

🤝 Employee Assistance Plan with access to Talk Space Therapy

👨 👩 👧 👦 Family Medical Leave

👶 Paid Parental Leave (4 weeks)

🤱 Maternity benefits utilizing company paid STD, plus Parental Leave (4 weeks) to provide time for recovery, baby bonding, and enjoying your family time.

💕 Bereavement Leave

💵 401(k) Retirement Plan with a generous match per pay period

🎓 Student Loan Payment Match

Compensation for this position is determined based on a variety of factors, including the responsibilities and requirements of the role, relevant skills, experience and qualifications, internal equity, market data and business needs.

For positions that are funded through a specific client engagement or other designated funding source, compensation may be reviewed if the employee subsequently transfers to a different role within the company.

Pay Range

USD $85,000.00 - USD $105,000.00 /Yr.