Digital Marketing Specialist

Position: Digital Marketing Specialist

Employment Type: Freelancer

Tools: Desktime

Social Media Platforms: Instagram, Facebook, LinkedIn, TikTok

About Us:

The Embera Collection is a prestigious hospitality group comprising eco-friendly luxury boutique hotels, eco-lodges, and resorts across Panama and Latin America. Our properties are committed to preserving the ecosystems in which they operate, with a sustainability approach that goes beyond simply reducing plastic use or reusing towels. We are dedicated to making a positive impact on both the natural environment and the surrounding communities.

In line with our values, Embera donates 1% of all sales to reforestation and conservation initiatives. Our properties respect and incorporate local culture and customs, ensuring that every guest experience offers a unique sense of place. Embera is proud to exclusively hire local staff, offering competitive benefits and opportunities for career growth.

To learn more about the Embera Collection properties and our commitment to sustainable luxury, visit www.emberacollection.com.

Position Overview:

Embera Collection is seeking a Digital Marketing Specialist to join our dynamic team and support the growth of our eco-luxury brand. This role will focus on creating and executing digital marketing strategies across multiple platforms, including social media (Instagram, Facebook, LinkedIn, TikTok), and enhancing the online presence of our properties.

As a Digital Marketing Specialist, you will play a key role in crafting content that resonates with our target audience, highlighting the sustainable tourism experience we offer. You will be instrumental in shaping our brand image, driving engagement, and ensuring that our eco-friendly values are consistently communicated across all channels.

Responsibilities:

• Develop, execute, and manage digital marketing strategies for all Embera Collection properties.

• Create engaging content for Instagram, Facebook, LinkedIn, and TikTok that highlights our commitment to sustainability, local culture, and the unique experiences at each of our locations.

• Monitor and analyze social media performance and metrics, adjusting strategies to maximize engagement and ROI.

• Collaborate with internal teams to create digital campaigns that support special initiatives, promotions, and sustainability projects.

• Engage with online communities and respond to comments/messages in a timely and professional manner.

• Work closely with the content creation team to produce high-quality visuals and videos that align with Embera's brand voice.

• Manage and optimize online advertising campaigns across multiple platforms to increase brand visibility and bookings.

• Support the ongoing development and optimization of the Embera Collection website and other online platforms.

• Coordinate monthly visits to Saboga Lodge and Kootejas locations to gather content, develop stories, and connect with the properties firsthand.

• Stay up-to-date with the latest trends and best practices in digital marketing and social media to ensure Embera’s digital presence remains competitive.

Qualifications:

• Minimum of 3+ years of experience in social media management
• Strong understanding of digital marketing tools, analytics, and advertising platforms (Facebook Ads, Instagram Ads, LinkedIn, etc.).
• Excellent writing, communication, and creative skills.
• Ability to work independently and as part of a collaborative team.
• Knowledge of the hospitality industry, sustainability practices, and eco-tourism is a plus.
• Fluency in both English and Spanish is highly preferred.
• Strong understanding of social media platforms (Instagram, TikTok, etc.)
• Experience creating and managing content for digital channels
• Proficiency in video editing tools (e.g., CapCut or similar)
• Ability to create engaging and high-quality visual content
• Strong attention to detail and creativity