Cornerstone OnDemand is looking for an experienced, highly motivated Field Marketing Manager to join the EMEA marketing team. The Field Marketing Manager will be primarily responsible for developing the regional demand generation marketing strategy and corresponding campaigns to support lead and revenue targets for sales in the UKI market. Key objectives include creating awareness of and education about Cornerstone’s product and service offerings, establishing and managing lead generation campaigns, and generating qualified leads and pipeline through field marketing approaches.

In this role you will….

Create a regional demand generation marketing strategy designed to drive and accelerate qualified leads and pipeline for the UKI sales team
Comprehend and align to regional growth opportunities and objectives
Own and create the annual strategy and campaign calendar for the region
Adopt global and EMEA growth campaigns, and localise and augment these campaigns for regional audience
Create outbound campaigns that address specific prospect and customer cohorts within the region
Adopt pipeline acceleration and key account strategies for the execution of creative, agile campaigns in the region
Partner with the extended marketing team (Thought Leadership, Client Experience, Product Marketing, Communications, Operations, Programs, Partner Marketing, Events) to realise and execute the marketing strategy in the UK
Partner with sales stakeholders to deeply understand regional requirements, objectives and growth opportunities
Monitor and analyse marketing and sales performance and trends throughout the funnel and using these findings to drive recommendations and decisions
Understand key market trends in the region
Collaborate with the extended marketing organisation to understand and articulate the wider marketing and communications strategy in the region
Manage the regional field marketing budget

You’ve Got What It Takes If You Have…

Minimum of 7 years’ experience in field marketing or demand generation in B2B marketing space; software/SaaS marketing experience preferred
Experience with Salesforce and ability to use the tool for effective reporting and analysis
The ability to negotiate vendor contracts and accurately manage budgets
Excellent verbal and written communication skills
Excellent interpersonal skills with a demonstrated ability to work in a cross-functional team environment
Strong business acumen and knowledge of marketing best practices
Strong organisational and time-management skills with the ability to handle multiple tasks
A results and team-oriented outlook and the appetite to work in a fast-paced environment
High energy, and the desire to learn and grow

The ideal candidate will be both creative and analytical – identifying new and inventive ways to generate leads and pipeline for the sales team while putting everything in place to track, measure and report back on the effectiveness of the strategy.

Our Culture

Spark Greatness. Shatter Boundaries. Share Success. Are you ready? Because here, right now – is where the future of work is happening. Where curious disruptors and change innovators like you are helping communities and customers enable everyone – anywhere – to learn, grow and advance. To be better tomorrow than they are today.

Who We Are

Cornerstone powers the potential of organizations and their people to thrive in a changing world. Cornerstone Galaxy, the complete AI-powered workforce agility platform, meets organizations where they are. With Galaxy, organizations can identify skills gaps and development opportunities, retain and engage top talent, and provide multimodal learning experiences to meet the diverse needs of the modern workforce. More than 7,000 organizations and 100 million+ users in 180+ countries and in nearly 50 languages use Cornerstone Galaxy to build high-performing, future-ready organizations and people today.

Total Rewards

At Cornerstone, we are dedicated to inspiring excellence and pushing boundaries in everything we do. Our compensation strategy is based on three fundamental principles: equitable pay, market-driven research, and skill-based appraisals. As part of our mission to share success and empower individuals to thrive in an ever-changing world, the listed salary range is just one element of Cornerstone’s comprehensive compensation package. This compensation package may also include annual bonuses, short- and program-specific awards depending on the role, and a comprehensive benefit offering. The disclosed salary range reflects the geographic differential based on the location of the position if applicable. The starting salary for the successful applicant will depend on several job-related factors, including education, training, experience, certifications, location, business needs, and market demands. This range is based on a full-time position and may be adjusted in the future. Join us in shaping the future of work — tomorrow, together. Experience flexibility and empowerment in your career at Cornerstone. The BASE salary range for this position is: 51300 - 82100 GBP.

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