Digital Marketing Manager

Job Description

The Digital & Social Marketing Center of Excellence (CoE) is responsible for driving enterprise-wide digital performance by strengthening customer relationships, increasing brand visibility and equity, accelerating purchase decisions, and optimizing marketing investment.

The Digital Marketing Manager is a centralized role reporting to the Director of Digital & Social Marketing. This role partners closely with business unit marketing teams including Windows & Doors, Siding & Accessories, Metal Solutions, Canada, and Corporate to drive and enable best-in-class digital marketing programs across search, performance media and digital advertising, marketing automation, and digital analytics.

This role is ideal for a strong digital generalist who combines strategic thinking with hands-on execution, brings a strong performance and accountability mindset, enjoys working with data, and partnering with cross-functional teams to drive continuous optimization across the enterprise.

Key Responsibilities:

• Partner with search, paid media and social owners to guide enterprise SEO, SEM, and digital advertising programs (paid social, video, programmatic and emerging performance channels) within a hybrid corporate and agency model

• Manage retail direct media programs across key retail partners, with accountability for execution quality, optimization, and cost efficiency

• Bring strong expertise in search behavior, keyword strategy, audience intent, and bidding models to inform testing, optimization, and demand capture

• Improve visibility and conversion across organic search, paid placements, and AI-powered discovery experiences (GEO), including zero-click and AI-assisted results

• Partner with the Digital & Social CoE Marketing team and business units to improve demand capture, lead quality, and conversion performance

• Support and optimize marketing automation and lifecycle programs, proactively identifying opportunities to enhance effectiveness and scalability

• Partner with Marketing and IT to support a cohesive customer marketing data strategy that enables targeting, measurement, and personalization

• Maintain a clear, enterprise-level understanding of where customer and prospect data lives across platforms, including web analytics, CRM, marketing automation, paid media, social, and third-party sources

• Ensure accurate tracking and tagging through Google Tag Manager (GTM) Monitor and support reliable performance measurement through GA4 and dashboards

• Translate customer behavior, performance data, and feedback into actionable recommendations that enhance experience and drive revenue

• Identify trends, testing opportunities, and optimization roadmaps to support continuous improvement

• Lead training and contribute to digital standards, playbooks, and best practices to elevate capabilities across teams

• Partner with business units on pilot initiatives to test and validate new approaches prior to scaling

• Evaluate emerging technologies (AI content/search tools, CDPs, journey orchestration, testing/UX) and make adoption recommendations

• Support website optimization, testing, and related digital initiatives as needed

Qualifications

• Bachelor’s degree in Marketing, Communications, Technology, or related field

• 5+ years of experience in digital marketing

• Demonstrated experience with SEO and SEM, Marketing Automation and digital analytics and reporting

• Working knowledge of Google Analytics (GA4) and Google Tag Manager

• Familiarity with search optimization tools (e.g., BrightEdge)

• Experience with marketing automation tools and CRM platforms (e.g., Eloqua, Marketo, HubSpot, Salesforce Marketing Cloud, Microsoft Dynamics)

• Familiarity with Website and eCommerce platforms (WordPress, Optimizely) and Heat-mapping and UX tools (e.g., Fullstory, Hotjar)

• Understanding of online customer journeys and conversion optimization

• Strong analytical skills with the ability to turn data into action

• Proven project management skills and ability to deliver in a fast-paced environment

• Strong written and verbal communication skills

• Ability to work effectively with stakeholders at all levels of the organization

• Experience in building products, manufacturing, or B2B environments preferred

• Experience working within a centralized or Center of Excellence model preferred

Additional Information

The US base salary range for this full-time position is $90,000-$130,000 + bonus + medical, dental, vision benefits starting day 1 + 401k and PTO. Our salary ranges are determined by role, level, and location. Individual pay is determined by work location and additional factors, including job-related skills, experience, and relevant education or training. Your recruiter can share more about the specific salary range for your preferred location during the hiring process. (Full-time is defined as regularly working 30+ hours per week.)

All your information will be kept confidential according to EEO guidelines.

Why work for Cornerstone Building Brands?

Our teams are at the heart of our purpose to positively contribute to the communities where we live, work and play. Full-time* team members receive** medical, dental and vision benefits starting day 1. Other benefits include PTO, paid holidays, FSA, life insurance, LTD, STD, 401k, EAP, discount programs, tuition reimbursement, training, and professional development.

*Full-time is defined as regularly working 30+ hours per week. **Union programs may vary depending on the collective bargaining agreement.

Cornerstone Building Brands is an Equal Opportunity Employer.

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, pregnancy, genetic information, disability, or status as a protected veteran. You can find the Equal Employment Opportunity Poster here. You can also view Your Right to Work Poster here along with This Organizations Participation in E-Verify Poster here. If you'd like to view a copy of the company's affirmative action plan for protected veterans or individuals with disabilities or policy statement, please contact Human Resources at 281-897-7788 or HRCompliance@cornerstone-bb.com. If you have a disability and you believe that you need a reasonable accommodation in order to search for a job opening or to submit an online application, please contact Human Resources at 281-897-7788 or HRCompliance@cornerstone-bb.com. This email is used exclusively to assist disabled job seekers whose disability prevents them from being able to apply online. Only emails received for this purpose will be returned. Messages left for other purposes, such as following up on an application or technical issues not related to a disability, will not receive a response.

All your information will be kept confidential according to EEO guidelines.

California Consumer Privacy Act (CCPA) of 2018

_Must be at least 18 years of age to apply.

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Note to External Recruiters

Cornerstone Building Brands does not accept unsolicited resumes and will not pay fees for any candidate submissions that were not expressly authorized.

Notice of Recruitment Fraud

We have been made aware of multiple scams whereby unauthorized individuals are using Cornerstone Building Brand's name and logo to solicit potential job-seekers for employment. In some cases, job-seekers are being contacted directly, both by phone and e-mail. In other instances, these unauthorized individuals are placing advertisements for fake positions with both legitimate websites and fabricated ones. These individuals are typically promising high-paying jobs with the requirement that the job-seeker send money to pay for things such as visa applications or processing fees. Please be advised that Cornerstone Building Brands will never ask potential job-seekers for any sort of advance payment or bank account information as part of the recruiting or hiring process.