Growth Marketing Executive

About Coreo:

Coreo is an AI-powered premium fitness and wellness club redefining how people train. We combine strength training, group fitness, recovery, and AI-driven personalization to help members achieve better results through technology.

We’re looking for a creative and analytical Growth Marketing Executive to help us build one of the strongest fitness brands in Pune.

Role Overview:

You will be responsible for growing Coreo’s online presence through SEO, content marketing, local search optimization, social media, and website improvements.

This role is ideal for someone who enjoys combining creativity with data to drive measurable business growth.

Key Responsibilities:
Search Engine Optimization (SEO):

• Perform regular website SEO audits
• Improve on-page SEO across all pages
• Optimize title tags, meta descriptions, headings and URLs
• Implement structured data (Schema)
• Improve Core Web Vitals and website performance
• Build internal linking strategy
• Monitor keyword rankings and organic traffic
• Identify new keyword opportunities

Local SEO:

• Manage and optimize Google Business Profile
• Publish Google Business Posts regularly
• Grow Google Reviews and improve ratings
• Submit and maintain local business listings
• Track local search rankings across Pune

Content Marketing:

• Create weekly SEO-optimized blog articles
• Research trending fitness topics
• Plan monthly content calendars
• Work with AI tools to produce high-quality content
• Publish and maintain website content

Social Media:

• Plan and schedule Instagram content
• Create captions and hashtags
• Coordinate Reels and video ideas
• Repurpose blog content into social posts
• Support LinkedIn content for the founder

Website Management:

• Upload blogs and landing pages
• Optimize images and media
• Ensure website content stays updated
• Improve conversion rates on key pages
• Test landing pages for lead generation

Analytics & Reporting:

• Monitor Google Analytics 4
• Monitor Google Search Console
• Track keyword rankings
• Prepare monthly marketing reports
• Identify growth opportunities using data

AI Tools:

You’ll regularly use AI tools such as ChatGPT, Claude, Gemini, Canva AI and other productivity tools to improve efficiency and content quality.

Skills Required:

• Good understanding of SEO fundamentals
• Experience with WordPress or similar CMS
• Strong written English
• Basic HTML/CSS knowledge
• Familiarity with Google Analytics and Search Console
• Experience using Canva
• Understanding of social media marketing
• Excellent research skills
• Analytical mindset

Preferred Skills:

Experience with:

• Ahrefs
• Semrush
• Screaming Frog
• Google Tag Manager
• Google Business Profile
• Meta Business Suite
• YouTube Studio
• Basic video editing
• Basic graphic design

Qualifications:

• Bachelor’s degree in Marketing, Business, Communications, IT or related field
• 1–3 years of experience in digital marketing, SEO or content marketing
• Freshers with exceptional portfolios and strong AI skills may also apply

Key Performance Indicators (KPIs):

SEO:

• Increase organic website traffic month over month
• Improve rankings for target keywords
• Increase non-branded search traffic

Local SEO:

• Grow Google Reviews
• Increase Google Maps visibility
• Increase calls and direction requests

Content:

• Publish 4–6 high-quality blogs per month
• Maintain a consistent content calendar
• Improve engagement on published content

Social Media:

• Publish 4–5 posts or Reels per week
• Increase follower growth and engagement
• Drive traffic from social channels to the website

Lead Generation:

• Increase website enquiries
• Increase free trial bookings
• Improve landing page conversion rates

Success in the First 90 Days:

By the end of the first three months, you should have:

• Completed a full SEO audit
• Fixed all major technical SEO issues
• Optimized every website page
• Published at least 12 high-quality blogs
• Created location-specific landing pages
• Increased Google Reviews consistently
• Established a monthly reporting dashboard
• Built a repeatable content publishing workflow

Why Join Coreo?

• Work at the intersection of fitness and AI
• Build a fast-growing premium fitness brand
• Learn modern AI-powered marketing techniques
• Opportunity to grow into a Growth Marketing Manager role as the company expands