Director of Marketing

Director of Marketing

Candidates must have a strong background in leading a marketing team in a staffing environment to be considered.

Location: Manchester, NH (Hybrid or Remote with monthly travel to HQ)

Company: Core Medical Group | Healthcare Staffing Leader

Reports to: Chief Executive Officer

Are you a strategic marketing leader with a track record of driving growth, aligning with sales, and building high-impact campaigns? Do you have a passion for leveraging data, automation, and emerging technology to scale marketing efforts and elevate brand presence? If you're ready to take the lead at a growing healthcare staffing firm where your work directly influences company success, this could be your next big opportunity.

Who We Are:

Core Medical Group is a national healthcare staffing firm connecting Travel Nurses, Therapists, Advanced Practitioners, Interim Leadership, and Permanent healthcare professionals with life-changing opportunities across the country. We’re in high-growth mode, and we’re building a modern marketing engine to match.

The Opportunity:

We’re seeking a Director of Marketing who thrives at the intersection of creativity, strategy, and performance. Reporting directly to the CEO, you will lead all aspects of marketing and brand strategy while working cross-functionally with Sales, Talent Acquisition, and Operations to fuel pipeline growth and candidate engagement. This is a high-impact leadership role at a company with big ambition—and the resources to back it up.

Key Responsibilities:

• Own the vision, strategy, and execution of all marketing initiatives across the organization.
• Align closely with Sales leadership to develop demand generation strategies that convert pipeline into placements.
• Lead the evolution of our digital presence, including all websites, SEO/SEM, social media, and email campaigns.
• Build and manage a modern marketing tech stack, leveraging automation and emerging technologies to improve scale and targeting.
• Supervise all marketing campaigns—from employer branding to client acquisition to internal engagement.
• Manage our flagship Club Core Med incentive program and oversee all internal event and promotional efforts.
• Manage all conferences and trade shows, including logistics, promotion, and ROI tracking.
• Oversee marketing content and coordination for client RFPs, ensuring brand alignment and timely delivery.
• Drive creative strategy, content creation, and brand consistency across all touchpoints.
• Serve as a key partner to the Talent Acquisition team in developing recruitment advertising strategies.
• Lead and mentor an internal team and external vendor network to execute on business-critical campaigns.
• Manage the department budget and establish clear performance metrics tied to business outcomes.
• Stay ahead of industry trends in healthcare staffing and digital marketing to keep Core Medical on the cutting edge.

What We’re Looking For:

• 5+ years of progressive marketing experience, with leadership roles in staffing.
• Bachelor’s degree in Marketing, Communications, Business, or a related field preferred.
• Experience in Healthcare Staffing or B2B service industries strongly preferred.
• Proven success in aligning marketing strategy with sales and revenue goals.
• Strong knowledge of marketing automation, analytics, digital advertising, SEO/SEM, and technology-enabled content strategies.
• Inspirational leadership style with the ability to coach and grow a high-performing team.
• Strong communicator who can collaborate with executive leadership and frontline teams alike.
• Data-driven, results-oriented, and energized by building systems that scale.

Why Join Core Medical Group?

• Thrive in a growth-stage company with a nationwide footprint and a bold vision.
• Influence business strategy at the executive level.
• Lead a talented team and make a measurable impact.
• Competitive salary, strong benefits, and a fun, collaborative company culture.

CoreMedical Group provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability (physical/mental), genetic information, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.

This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training.