Technical Product Marketing Specialist

Specialist, Technical Product Marketing – United States

About Us

Core42, a leader in AI-powered cloud and digital infrastructure, is driving transformative technology solutions globally. Leveraging advanced resources and partnerships, Core42 empowers clients to harness sovereign AI infrastructure, especially in sectors with stringent regulatory needs. With a mission to redefine digital transformation, we combine sovereign capabilities with scalable, high-performance compute infrastructure, positioning ourselves at the forefront of AI innovation in the Middle East and beyond.

The Opportunity

The Specialist, Technical Product Marketing role is ideal for a seasoned technical copywriter or content engineer ready to step into product marketing. You will translate Core42’s complex cloud and AI capabilities—including sovereign control, data residency, model serving and inference, HPC/GPUaaS, and managed Kubernetes/LLM operations—into clear technical narratives, reproducible proofs, and seller-ready assets across Cloud Platforms, AI Cloud, and Delivery Services.

You will work closely with Product, Engineering, Sales, Growth, and Marketing teams and report to the Senior Product Marketing Manager.

Your Key Responsibilities

Technical Content & Proof

• Develop solution briefs, implementation guides, reference architectures, demo scripts, ROI/TCO notes, and validation or benchmark reports tailored for architects, SREs, and security or compliance stakeholders.

GTM & Launches

• Own launch plans including ICPs, use cases, SKUs/offers, channels, calendars, and success metrics.
• Design onboarding motions such as credits, POCs, and trials to accelerate time-to-first-value.

Sales Plays & Enablement

• Build plays, talk tracks, competitive battlecards, objection-handling materials, and pitch content.
• Partner with Sales, Partners, and Engineering to deliver ongoing enablement.

Growth & Acquisition

• Collaborate with Brand, Growth/Ops, and Product to plan and execute global digital acquisition campaigns (paid search, social, display, syndication, webinars, and events) aligned with CAC and ROI targets.

Content & Proof (Extended)

• Produce landing page copy, reference architectures, validation/benchmark reports, ROI/TCO tools, and demo storyboards.
• Drive high utilization across field teams and partners.

Pricing & Packaging

• Recommend pricing structures, metering/billing strategies, and offer configurations.
• Model ACV and gross margin impact; run pricing and offer experiments with Growth and Finance.

Market, Competitive & Buyer Intelligence

• Track pricing, SLA, and feature changes across competitors.
• Convert win/loss insights and persona research into sales plays and roadmap recommendations.

Regionalization & ABM

• Build regional playbooks (US, EMEA, UAE) including ABM hooks, localization needs, and event guidance for technical buyers and procurement.

Ecosystem & Events

• Shape narratives and proof points for GITEX, GTC, SC, and industry forums.
• Co-market with silicon vendors, ISVs, and SIs; secure joint validations, benchmarks, and references.

Claims Library Management

• Maintain an auditable library of claims (benchmarks, SLAs, sovereignty controls) in partnership with Legal, InfoSec, and Product.

Measurement

• Create dashboards tracking penetration, acquisition, adoption, and influence.
• Instrument content and play utilization; report insights to improve pipeline and win rate.

Required Skills / Qualifications

• Bachelor’s degree in Marketing, Business, Computer Science, or a related field.
• 7–10+ years in B2B product marketing or adjacent roles, with 3+ years in AI/cloud infrastructure, HPC, or developer platforms.
• Strong understanding of GPU computing and acceleration, ML lifecycle stages, and Kubernetes-based deployment patterns.
• Familiarity with GTM frameworks, product launch processes, ROI/TCO modeling, and pricing/packaging experimentation.
• Demonstrated experience building high-quality technical content and executive-ready messaging.
• Proficiency with analytics and reporting tools such as Excel, Tableau, and Power BI, and common sales/marketing stacks.

Preferred Skills / Qualifications

• Experience collaborating with cross-functional engineering and product teams.
• Experience running pricing experiments or commercial modeling.
• Exposure to HPC, AI infrastructure, or large-scale enterprise cloud environments.
• Strong communication skills for technical and executive audiences.

Compensation

The U.S. base salary range for this full-time role is 80,000 to 100,000 USD per year, with bonus, LTIP, and benefits on top. Salary ranges are set according to the role, level, and location. The range listed reflects the minimum and maximum target salary for new hires across all U.S. locations. Actual pay within this range will depend on factors such as location, job-related skills, experience, and relevant education or training.

What working at Core42 offers

With a diverse team of 1,100+ employees from 68 nationalities, we foster an inclusive, innovative, and collaborative environment. At Core42, we foster a culture grounded in trust, accountability, and high performance. We are united by our values: Grit, where we overcome challenges with resilience and determination; Passion, which drives us to pursue excellence in everything we do; and Impact, as we aim to inspire progress and create meaningful change. Our team members thrive in an environment where each person’s contributions propel us forward, and together, we commit to achieving extraordinary results.

Core42 is committed to building a diverse and inclusive workplace. As an equal opportunity employer, Core42 does not discriminate based on race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or any other legally protected status.

In compliance with the Americans with Disabilities Act (ADA), we provide reasonable accommodations to qualified individuals with disabilities throughout the application and employment process. If you need assistance or a reasonable accommodation due to a disability, please contact us at reasonableaccommodations@core42.com, including the role you’re applying for and the accommodation necessary to support you during the recruiting process.