Product Marketing Manager

At the Core of outdoor leisure

We are the world's largest hot tub and spa cover manufacturer. We manufacture spa cover lifters, spa steps, and adjacent cut-and-sew products, such as cushions, furniture covers, umbrellas, and much more. Core Covers is a critical supplier within the hot tub and spa industry and utilize the best technology available to manufacture and manage fulfilment for our valued customers. We have vast and diverse experience in serving hot tub and spa OEMs, dealers and distributors, and e-tailers across North America and Europe. With a rich history of providing top-tier products to our customers, we take pride in our commitment to innovation, quality, and customer satisfaction.

Job Summary

Reporting to the Director of Marketing, the Product Marketing Manager will lead the strategic development, launch, and growth of our textile-based products. You will also play a key role in expanding our business into new product categories, leveraging your expertise in competitive analysis, pricing strategy, and cross-channel promotional planning to drive profitable growth. You'll be responsible for managing the full product lifecycle—working cross-functionally with engineering, design, e-commerce, customer support, and marketing teams to ensure we’re building the right products for the right audiences.

Responsibilities

PRODUCT & CHANNEL STRATEGY

• Lead product lifecycle management for core and future product lines.
• Manage and prioritize product enhancements, new launches, and feature updates based on business objectives and customer insights.
• Lead product-related initiatives around seasonal launches, new sizes/styles, or material innovations in collaboration with ecommerce and marketing teams.
• Work closely with the Marketing Director to develop channel exclusives and points of differentiation to support value-added offerings to key sales channels.
• Develop and implement channel-specific pricing strategies to optimize revenue and margins.
• Maintain product specs, customer personas, competitive analysis, and feature requests related to the product pipeline.
• Monitor cost structures and maintain target profitability through collaboration with sourcing and manufacturing teams.
• Conduct competitive benchmarking to ensure our offerings are differentiated and competitively priced.
• Monitor and report on promotional activity across all channels to ensure consistency and strategic pricing behavior.
• Work closely with channel teams to analyze the ROI of promotions to improve long-term brand equity and profitability.
• Stay ahead of market trends and competitor activity through active research and engagement.

PRODUCT & CATEGORY EXPANSION

• Assist in defining the product vision and roadmap that aligns with customer needs, seasonal demand, and business goals within the outdoor and protective covers market.
• Work with design, sourcing, manufacturing, ecommerce, customer service, and marketing teams to ensure timely and successful product development and launches.
• Contribute to market opportunity assessments for emerging product categories, identifying gaps in current offerings and evaluating alignment with core competencies.
• Collaborate with sales and marketing teams to understand customer demand, segment needs, and competitive white space within new potential categories.
• Evaluate feasibility of opportunities with sourcing and operations teams to assess manufacturing capabilities, materials availability, and supply chain readiness.
• Key contributor in the development of business cases for proposed category expansion initiatives, including revenue projections, target pricing, and ROI forecasts.
• Lead the development of go-to-market workback schedules and associated milestones.
• Partner with design and product development teams to prototype and test new product concepts, incorporating feedback loops.
• Oversee cross-functional launch readiness, ensuring new category introductions are supported with appropriate marketing, training, and operational planning.
• Monitor post-launch category performance, analyzing sales data, customer feedback, and competitive shifts to refine product strategies and inform phase 2 rollouts.

Qualifications

• Bachelor’s degree in Marketing, Commerce, Business or equivalent experience
• 3–5 years of experience in product management of physical goods, ideally within consumer goods, ecommerce, or home/outdoor product industries.
• Experience managing the lifecycle of physical products (especially seasonal or size-based SKUs)
• Proven success managing product portfolios across OEM, dealer, and retail channels.
• Experience launching new product categories or verticals.
• Strong pricing, margin, and market analysis skills
• Experience working across B2B and DTC channels
• Excellent analytical, problem-solving, and decision-making skills.
• Highly organized, data driven, ability to deal well with peaks and to manage multiple relationships internally and externally, ability to understand technical topics.
• Excellent communication skills, both verbal and written.
• Very detail oriented and organized, able to glean insights and recommendations from data and communicate them in a clear and concise manner.
• Self-starter who thrives in a remote work environment.
• Comfortable collaborating across time zones and departments.
• Customer-obsessed mindset with an eye for quality and detail.
• Adaptable, proactive, and excited by both strategy and execution.