Digital Marketing Specialist

At the Core of outdoor leisure

We are the world's largest hot tub and spa cover manufacturer. We manufacture spa cover lifters, spa steps, and adjacent cut-and-sew products, such as cushions, furniture covers, umbrellas, and much more. Core Covers is a critical supplier within the hot tub and spa industry and utilize the best technology available to manufacture and manage fulfilment for our valued customers. We have vast and diverse experience in serving hot tub and spa OEMs, dealers and distributors, and e-tailers across North America and Europe. With a rich history of providing top-tier products to our customers, we take pride in our commitment to innovation, quality, and customer satisfaction.

Job Summary

Responsible for supporting the marketing team by coordinating various marketing campaigns, assisting content creation, and ensuring smooth communication across departments. Strong attention to detail, excellent organizational skills, and a passion for driving results are important to be successful in this role. This role reports directly to the Director of Marketing and will collaborate closely with both the marketing and e-commerce teams to contribute to the company’s growth and customer engagement strategies.

Responsibilities

MARKETING SUPPORT

• Campaign Coordination: Assist in the planning, execution, & tracking of marketing campaigns across multiple channels (email, social media, digital ads, etc.).
• Content Creation: Help create engaging marketing content for use in various mediums such as email newsletters, organic & paid social media posts, display ads, blogs, and product updates. Assist in the coordination of photo & video shoots to build a brand specific content library.
• Asset Creation and Management: Work closely with external partners to develop and execute creative assets for use in a variety of online and print applications.
• Photoshoots: Manage the production of additional product and lifestyle content through photo and video shoots. Take the lead on storyboarding, location scouting and planning all shoot initiatives.
• Market Research: Conduct research on industry trends, customer preferences, and competitor activities to support marketing strategies and ensure brand relevance.
• Reporting & Analytics: Assist in the creation and deployment of marketing reports to track the success of campaigns, measure ROI, and adjust strategies accordingly.
• Brand Management Support: Ensure all marketing materials are consistent with brand guidelines, voice, and visual identity.
• Social Listening & Engagement: Monitor brand mentions and trends on social media while engaging with the community and responding to comments/messages as needed.

ADMINISTRATIVE DUTIES

• Team Support: Assist the marketing & e-commerce team with day-to-day administrative tasks such as data entry, report generation, and preparing materials for meetings.
• Documentation Management: Maintain organized files and databases for marketing and sales materials, contracts, and reports.
• Cross-Department Collaboration: Act as a liaison between the marketing and sales teams, ensuring seamless collaboration on projects and initiatives.

Qualifications

• At least 3-5 years of experience in a marketing or communications role, preferably in a B2C environment.
• Experience supporting multi-channel marketing campaigns (email, social, digital, etc.).
• Able to work cross-functionally with creative, product, or sales teams.
• Experience with content creation tools including Canva, Adobe Creative Suite (Photoshop, Illustrator, etc.).
• Possess excellent interpersonal skills, ability to effectively interact with cross-functional teams in an international environment.
• Strong organizational skills with the ability to manage multiple tasks and deadlines.
• Excellent written and verbal communication skills.
• Proficiency in Microsoft Office Suite (Excel, Word, PowerPoint).
• Attention to detail and a proactive approach to problem-solving.
• Ability to work independently in a remote setting and collaborate effectively with a virtual team.
• A self-starter with the ability to prioritize and multitask.
• Strong interpersonal skills and the ability to build positive relationships across teams.
• Analytical mindset with a focus on data-driven decision-making.
• Professional and positive approach, self-motivated, strong in building relationships, team player, dynamic, creative with the ability to work on own initiative.
• A post-secondary degree or diploma in Marketing, Business Administration, Communications, or related field.