Senior Manager, Digital Marketing & Growth

Cordica Medical is a mission‑driven medical device company dedicated to advancing patient care through thoughtful innovation and clinical excellence. We specialize in developing and commercializing technologies that address meaningful unmet needs, with a focus on improving outcomes, efficiency, and quality of life for patients and providers alike.

Our team brings together experienced professionals from clinical, engineering, regulatory, and operational backgrounds who share a commitment to integrity, collaboration, and impact. At Cordica Medical, every role contributes directly to our purpose—translating smart ideas into practical solutions that make a real difference in healthcare.

If you’re looking to grow your career in an environment that values accountability, curiosity, and teamwork, Cordica Medical offers the opportunity to do meaningful work while helping shape the future of medical technology.

Cordica Medical is seeking a Senior Manager, Digital Marketing & Growth to join our Corporate team. The Senior Manager, Digital Marketing & Growth leads the digital strategy, execution, and optimization of the company’s multi-brand digital ecosystem. This role will modernize digital infrastructure, streamline websites and e-commerce platforms, implement scalable marketing automation, and build the foundation for sustainable organic and paid growth. The position requires strategic thinking and hands-on execution to drive measurable revenue growth, pipeline expansion, and brand visibility across strategic healthcare segments.

Job Responsibilities:

Digital Strategy, Infrastructure & Platform Management

• Develop and execute a digital marketing strategy aligned with business objectives.
• Drive consolidation and optimization of multi-brand websites and e-commerce platforms into a scalable, high-performing digital ecosystem.
• Establish and maintain digital architecture supporting SEO, AI search readiness, conversion optimization, and long-term organic and paid growth.
• Own CMS and website performance, UX/CRO, and user journey optimization across all digital properties.
• Manage external web development and hosting partners while retaining internal strategic ownership.
• Optimize product structures, checkout flows, and user journeys across e-commerce platforms.

Marketing Automation & CRM

• Architect, implement, and scale HubSpot marketing automation and CRM integration in partnership with the VP, Strategic Marketing.
• Design and optimize lifecycle stages, lead scoring, segmentation, and workflow automation aligned with sales processes and revenue goals.
• Own reporting dashboards and funnel performance visibility, ensuring clear measurement of campaign effectiveness and pipeline contribution.
• Maintain long-term governance and continuous optimization of marketing automation infrastructure.

Demand Generation & Growth Marketing

• Develop and execute integrated demand generation strategies across paid and organic channels, including search, LinkedIn, Google, Meta, and other relevant platforms.
• Lead SEO strategy, keyword architecture, and technical optimization to drive sustainable organic visibility and qualified traffic growth.
• Implement and scale AI-enabled content development and performance optimization initiatives.
• Optimize campaign performance, budget allocation, and channel mix to maximize marketing-influenced pipeline and ROI.
• Partner with Segment Marketing to align digital demand programs with buyer journeys, account priorities, and growth objectives.
• Manage and evaluate performance and SEO agencies to ensure measurable business outcomes.

Analytics, Performance & Technology Governance

• Own GA4, tracking architecture, attribution modeling, and digital performance dashboards.
• Define KPIs aligned to revenue and pipeline growth in partnership with the VP, Strategic Marketing.
• Deliver executive-level reporting and actionable insights to inform strategic decision-making.
• Establish measurement standards and governance across digital channels to ensure data integrity and performance transparency.
• Manage external agencies, contractors, and digital vendors, defining scope, deliverables, and performance expectations.
• Evaluate, recommend, and implement new marketing technologies and tools to support scalable growth.

Required Qualifications and Skills

• Strong strategic and technical expertise across digital marketing, growth, and multi-site ecosystems.
• Hands-on experience optimizing HubSpot marketing automation, including lifecycle stages, lead scoring, and CRM integration.
• Advanced knowledge of CMS platforms (e.g., WordPress) and website governance in complex, multi-brand environments.
• Deep understanding of SEO, search visibility, AI-enabled optimization, and content architecture.
• Strong command of GA4, attribution modeling, paid media advertising, and performance analytics.
• Proven ability to manage agencies, vendors, and cross-functional stakeholders.
• Analytical mindset with strong project management and prioritization skills.
• Ability to operate independently and drive initiatives in a fast-paced, evolving organization.

Required Education and Experience

• Bachelor’s degree in Marketing, Business, Communications, or related field.
• 7–10+ years of experience in digital marketing, growth marketing, or e-commerce leadership roles.
• Demonstrated experience leading digital transformation initiatives (e.g., website consolidation, CMS migrations, MarTech implementation).
• Proven success managing multi-channel demand generation programs with accountability for pipeline and performance metrics.
• Experience aligning marketing automation with sales processes and revenue objectives.

Preferred Education and Experience

• Experience in healthcare, medical devices, life sciences, manufacturing, or similarly regulated B2B/B2B2C industries.
• Experience marketing to OEMs, hospital systems, or enterprise healthcare customers.
• Experience integrating marketing systems within complex commercial organizations.

Additional Eligibility Qualifications

• Relevant certifications (Google Analytics, Google Ads, HubSpot, SEO) preferred.
• Experience with e-commerce platforms (WooCommerce, Shopify, or similar).
• Familiarity with AI-driven marketing tools and automation platforms.
• Understanding of data privacy, compliance, and digital governance standards.

Work Environment

• This position operates primarily in a professional office or remote office environment. The role routinely uses standard office equipment such as computers, phones, and video conferencing tools. Occasional travel may be required for meetings, agency coordination, or company events.

Cordica Medical is proud to be an Equal Employment Opportunity and Affirmative Action employer. We do not discriminate based upon race, religion, color, national origin, gender (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics.