CookinGenie, an early growth stage hospitality tech company. A personal chef platform that makes it easy for anyone to book a personal chef instantly. As we scale, we’re looking for a strategic, well-rounded Director of Marketing to help shape and drive our brand presence across channels. You'll be joining a venture backed startup at a cirtical time of growth.

Role Overview

As Marketing Manager, you will be responsible for developing and overseeing the overall marketing strategy. You will manage all aspects of marketing—from brand development and messaging to working with external contractors and agencies to execute campaigns. You’ll play a key role in driving customer acquisition and brand recognition as we grow and be an overseer as well as roll up your sleeves in this hands-on role.

Key Responsibilities

Develop and Own Marketing Strategy
Lead the creation and implementation of a comprehensive marketing strategy that aligns with business goals and represents the brand’s vision, tone, and target market.
Brand & Content Direction
Define and evolve the brand’s identity, voice, and visual style across all customer touchpoints, ensuring a cohesive and compelling brand presence. Oversee the content strategy and calendar, guiding the creation of blog posts, social media content, and email campaigns, working with content creators to ensure brand consistency and relevance.
Campaign Planning & Oversight
Plan and oversee marketing initiatives across multiple channels, owned & thrid-party, (digital, content, advertising) to ensure consistent messaging and alignment with company objectives and drive brand awareness and customer acquisition.
Collaborate with External Partners
Manage relationships with third-party contractors, agencies, and vendors to execute digital marketing campaigns (advertising, social media, SEO, etc.).
Performance Tracking & Reporting
Define and track key performance indicators (KPIs) for campaigns, providing regular performance analysis and actionable recommendations based on data insights.
Cross-Functional Collaboration
Work closely with sales, product, and leadership teams to align marketing initiatives with business development efforts and product launches.

Requirements

5+ years of experience in marketing, and building ground up with an early-stage company.
Experience building marketing from the ground up and strong understanding of core marketing principles: brand building, positioning, messaging, and campaign strategy.
Proven experience working with third-party contractors or agencies to execute marketing campaigns.
Comfort with lean budgets and making smart trade-offs.
Ability to balance high-level strategic thinking with hands-on project management.
Excellent written and verbal communication skills.
Strong organizational skills with the ability to manage multiple projects at once.
Comfortable analyzing marketing data and making data-driven decisions.
Familiarity with marketing tools like Google Analytics, HubSpot, email platforms, and social media management tools.
Minimal travel to represent CookinGenie at events

Nice to Have

Hospitality/food tech experience
Comfortable & calm in client facing situations

What We Offer

Competitive salary and potential for equity
Flexible, remote-friendly working environment
High-impact role in a growing, fast-paced company
Opportunity to shape the marketing strategy from the ground up
Collaborative and transparent company culture

Benefits & Salary

$85,000 - $95,000 annual

PTO/Paid Holidays

Medical, Dental, Vision

401k match

How to Apply

Send your resume and a short note telling us why you’re excited about this role. Bonus if you can share an example of a brand or campaign you’ve helped grow or shape.

Why Join CookinGenie?

As part of a small, dynamic team, you’ll have the opportunity to shape the growth of a company redefining home dining experiences. We’re looking for passionate individuals who are eager to grow, innovate, and make an impact. If you're excited about joining a startup that values initiative, creativity, and collaboration, CookinGenie might be the perfect fit!

Reports To: Founder/CEO

Start Date: ASAP