We’re looking for a hands-on, mid-level Marketing & Growth Strategist who can execute digital campaigns and support business development. You’ll be responsible for running lead generation campaigns, managing content-driven funnels, and helping turn traffic into qualified leads and outreach into opportunities.

This role is ideal for someone who thrives in execution, understands how marketing and sales work together to drive growth, and communicates clearly and confidently in English (both written and verbal).

Key Responsibilities

🚀 Marketing Execution

Plan and run organic and/or paid campaigns (Meta, Google, LinkedIn) as needed
Build and optimise email marketing funnels and automation
Manage the social media content calendar
Assist in content creation (blogs, newsletters, landing pages)
Track campaign performance and recommend improvements

🧲 Business Development Support

Research and qualify outbound leads (LinkedIn, directories, etc.)
Assist in writing outreach messages and proposal drafts
Conduct direct outreach to leads via email, LinkedIn InMail, or other effective strategies
Support lead handoff to CEO (or closers), track follow-ups
Update CRM, keep pipeline data clean

⚙️ Growth Operations

Track performance metrics (CPC, CTR, CPL, MQLs)
Maintain a growth dashboard (e.g. Airtable, Notion, or Sheets)
Coordinate freelancers or ad vendors if needed
Monitor competitor activity, keyword gaps, or BD trends

Qualifications

3+ years of experience in digital marketing, lead generation, or growth roles
Experience working with or within a marketing agency is a strong plus
Hands-on experience with paid ads, email marketing, and social media
Familiar with tools like Meta Ads, Google Ads, Mailchimp/ConvertKit, and LinkedIn
Familiarity with CRMs like Pipedrive, HubSpot, or Notion-based pipelines
Excellent English communication skills — verbal and written
Strong copywriting instincts and understanding of funnel strategy
Experience with SEO, analytics, or marketing automation tools is a plus

Compensation & Perks