Full-Stack Marketing Manager

Company Description:

To invent something new, sometimes you have to go back to the basics. Consumer51 was founded in 2011, driven by an inspiration to rescue marketing from jargon, complexity, and content misaligned with consumer behavior. We saw how often marketing initiatives were hijacked by process, politics, and self-interest. "Shouldn't marketing always be focused on the consumer?" We asked. It's a simple premise, really — marketing 101, but so often forgotten.Consumer51 is a brand that reminds us that the consumer has the power. We, as consumers, make and break companies, trends, and the next success story. Doing right by consumers is the most reliable way to grow your company. Because we all wear the consumer hat many times each day, we're sure you can relate to the power of a positive consumer experience. Our secret is never forgetting that.With this approach, we push clients to 51% — that critical tipping point where marketing takes on a life of its own — where your consumers can't help but talk about your brand with friends and family.This is the philosophy that guides everything we do. If you resonate, we'd love to hear from you!

About the Role

We’re looking for a dynamic Full-Stack Marketing Manager to lead and execute marketing strategies across the entire customer journey—from awareness to conversion to retention. This is a hands-on role for a versatile marketer who’s comfortable wearing many hats, balancing creativity with performance, and building campaigns that drive real business outcomes.

Key Responsibilities

• Campaign Strategy & Execution: Plan, launch, and optimize integrated marketing campaigns across digital and offline channels.
• Content & SEO: Develop and manage content marketing initiatives including blogs, case studies, landing pages, and SEO optimization using tools like SEMRush.
• Email & Automation: Manage email campaigns, nurture workflows, and customer journeys using platforms like HubSpot, including segmentation and performance tracking.
• Performance Marketing: Oversee paid media campaigns (Google Ads, Meta, LinkedIn) and continuously optimize for cost-efficiency and ROI.
• Analytics & Reporting: Track KPIs, generate insights from marketing data, and report performance to stakeholders.
• Brand & Messaging: Ensure consistency in brand voice, positioning, and visual identity across all touchpoints.
• Website Management: Collaborate with developers or use CMS platforms (e.g., WordPress, Webflow) to maintain and improve the website UX and CRO.
• Social Media & Video Marketing: Create and manage social media strategies with a strong focus on audience growth using video content across platforms like Instagram, TikTok, LinkedIn, and YouTube.

Qualifications

• 5–7 years of experience in a digital or growth marketing role
• Strong grasp of marketing tools and platforms including HubSpot, Google Analytics, Meta Ads Manager, and CMS platforms
• Experience with SEO and content optimization (SEMRush, Ahrefs, or similar)
• Demonstrated success in growing social media audiences, especially through short-form and video-first content
• Analytical mindset with the ability to extract insights and drive strategy from data
• Excellent communication, copywriting, and collaboration skills
• HubSpot and SEMRush certifications are a plus
• Bonus: Experience with influencer marketing, video production, or product marketing

Why Join Us:

• Opportunity to work with a dynamic and innovative team.
• Flexible remote work environment.
• Competitive compensation with performance-based incentives.
• Professional development opportunities.
• Be part of a company that values creativity, collaboration, and growth.

You’re a Great Fit If You...

• Are a self-starter that can thrive in a fast-moving environment
• Can shift between strategic planning and tactical execution with ease
• Enjoy experimenting, learning, and iterating quickly
• Want to make a measurable impact on a growing business

Does this sound like you? Great, we hope you apply! Now here is a little more about the team… We are a fully remote, global organization. However, for this role we would prefer someone in the Greater Philadelphia area for team collaboration. We have a flat structure and a vibrant culture. Join us, we think you will like it here!

This description is intended to describe the type of work being performed by a person assigned to this position. It is not an exhaustive list of all duties and responsibilities required of the employee. Consumer51 is an Equal Opportunity Employer. The Company is committed to the principles of equal employment opportunity for all employees and applicants for employment.

Job Types: Full-time, Part-time

Benefits:

• 401(k)
• Dental insurance
• Health insurance

Compensation Package:

• Bonus opportunities
• Yearly pay

People with a criminal record are encouraged to apply

Work Location: Remote