Product Marketing Program Manager - Bay Area

Who we are

Consiglieri is a collection of former marketing executives from successful brands & agencies who give honest, actionable counsel for leaders who want to modernize their marketing operations and deliver more impactful work.

We operate as an extension of leadership teams, connecting marketing and media experts with today’s top creative talent. We collaborate with the decision-makers and cross-functional working teams to modernize marketing operations, build social marketing infrastructure, drive efficiency of content creation, and optimize their partnerships and outputs.

We are the trusted advisors for today's (and tomorrow’s) top companies. We are Consiglieri.

What we are looking for

Consiglieri is seeking an organized, self-motivated Program Manager to work with the Product Marketing team at our largest client, a “Magnificent Seven” technology brand. The Program Manager will partner to drive the creation and development of content for the Product Marketing organization. Specifically, their initial assignment is leading the development of a new website in support of a key product launch.

The best candidates will have experience in the end-to-end development of digital content and campaigns, from strategy through briefing, development, and execution. They’ll collaborate with Product Marketing, Brand Marketing, Creative, Production, and Development leads – internally and externally – to drive web content strategy, ensure projects stay on time, deliver expected results and stay on budget. They’ll be strong communicators, able to succinctly express points, lead meetings with multi-leveled teammates, and present confidently in front of executives.

This role will be 100% remote, but there may be times when the individual is required to attend in-person meetings at the client’s office (San Francisco Bay Area) or travel for related production.

Responsibilities & Duties

• Act as the primary liaison with the external website development partner, ensuring alignment on scope, timelines, deliverables, and quality standards, while managing ongoing communication and issue resolution
• Collaborate with internal stakeholders to define project objectives, create comprehensive project plans with clear milestones, and monitor progress, risks, and resource allocation throughout the project lifecycle
• Manage the development, approval, and integration of all website content, partnering with both internal teams and the vendor to ensure content quality, positive consumer sentiment, and platform compatibility
• Monitor change requests, secure necessary approvals, and maintain thorough documentation of scope changes and project decisions
• Provide regular, transparent updates to internal teams on project status, risks, and key decisions, while ensuring all project documentation is up-to-date

Qualifications & Skills

• 5-8 years of product marketing program management experience, with at least half of that experience in spearheading website and related digital initiatives and deliveries
• Experience developing strategies for digital frameworks, including key selling points, feature prioritization, and overall consumer goals, and briefing creative/agency partners to deliver content against the strategy
• Understanding of the website development process and general timing, from briefing through design, front- and back-end development, and deployment, as well as relevant CMS and hosting considerations
• Experience partnering with and managing timelines alongside external creative and development partners
• Highly organized with strong attention to detail, ensuring nothing slips through the cracks
• Great at building trust and communicating openly – you partner well with others and keep teams seamlessly moving forward
• Comfortable navigating uncertainty with a calm, solution-oriented mindset
• Expertise working across multiple teams and departments, collaborating with people at all levels to get projects done
• Experience working with teams spread across different time zones and in both remote and in-person situations, all on the same initiative

What makes us different?

We are a West Coast firm, but we encourage you to work from wherever you want; we just ask that you meet deadlines and do great work.

We make hiring decisions based solely on qualifications, merit, and business needs. We are proud to be an equal opportunity employer that is committed to diversity in the workplace.