Product Marketing Manager - Bay Area

Who we are

Consiglieri is a collection of former marketing executives from successful brands & agencies who give honest, actionable counsel for leaders who want to modernize their marketing operations and deliver more impactful work.

We operate as an extension of leadership teams, connecting marketing and media experts with today’s top creative talent. We collaborate with the decision-makers and cross-functional working teams to modernize marketing operations, build social marketing infrastructure, drive efficiency of content creation, and optimize their partnerships and outputs.

We are the trusted advisors for today's (and tomorrow’s) top companies. We are Consiglieri.

What we are looking for

Consiglieri is seeking a strategic, self-driven Product Marketing Manager (PMM) to lead product positioning, go-to-market strategy, and competitive differentiation for one of the world’s most influential technology brands. This PMM will serve as the voice of the product, shaping the way consumers understand and adopt key innovations across a rapidly evolving portfolio.

This is a rare opportunity to lead GTM efforts from within, working across highly matrixed teams and partner agencies to deliver product clarity and competitive edge at scale. You'll work side-by-side with Product Marketing, Brand Marketing, Creative, Production, and Development stakeholders translating product capabilities into customer wins and measurable business impact. You’ll be a strong communicator, able to succinctly express points, lead meetings with multi-leveled teammates, and present confidently in front of executives.

This role will be 100% remote, but there may be times when the individual is required to attend in-person meetings at the client’s office (San Francisco Bay Area) or travel for related production.

Responsibilities & Duties

• Own the go-to-market strategy for a major consumer product transition—leading planning, launch execution, and post-launch optimization across functions.
• Translate insights into product and marketing strategy by synthesizing consumer research, market trends, past campaign performance and competitive intelligence to inform future roadmap prioritization and marketing planning.
• Develop positioning frameworks, messaging hierarchies, and value propositions that reflect the needs, behaviors, and motivations of core consumer segments across every retail and marketing channel.
• Collaborate cross-functionally with Product, Legal, and Integrated Marketing to build and execute marketing plans with clear timing, alignment, and impact.
• Serve as the internal product expert, ensuring story consistency across all creative, content, and campaign assets in close partnership with creative and agency teams.
• Enable sales and leadership with go-to-market assets including messaging guides, value props, business cases, and presentations for internal and external stakeholders.

Qualifications & Skills

• 7+ years of product marketing experience in consumer tech; experience with product launches, hardware-software products, or big tech environments preferred.
• Proven ability to translate complex, technical concepts into compelling, benefits-first consumer messaging.
• Experience leading or co-owning GTM launches with cross-functional alignment across Product, Legal, Creative, Growth, and Brand.
• Demonstrated capability in competitive landscape analysis, segmentation strategy, and sales enablement.
• Strong communicator comfortable presenting to executive leadership, leading multi-stakeholder meetings, and managing up/down across orgs.
• Experience working across remote and in-person environments and navigating highly matrixed organizational structures.
• A curious, confident mindset, with a natural ability to problem-solve amid ambiguity and build trust across teams.

What makes us different?

We are a West Coast firm, but we encourage you to work from wherever you want; we just ask that you meet deadlines and do great work.

We make hiring decisions based solely on qualifications, merit, and business needs. We are proud to be an equal opportunity employer that is committed to diversity in the workplace.