Consequence Forum, a nonprofit organization dedicated to addressing the human consequences of war and geopolitical violence through literature, art, and community events, is seeking a passionate and experienced Marketing Manager to join our growing team! This new volunteer role is crucial in shaping and executing our go-to-market strategy and growing our audience reach, engagement, and monetization.

Key Responsibilities:

Develop customer lifecycle strategy and customer touchpoints to connect our marketing campaigns to key stages in customer awareness, engagement, monetization, and retention
Visually map touchpoints in Lucidchart (or preferred tool)
Establish goals for key performance indicators for acquisition, churn, and ARPU
Maintain marketing calendar with activities and campaigns throughout the year
Oversee technical implementation of marketing touchpoints within existing tech stack ensuring accurate execution and measurement
Align and measure goals to weekly marketing activities and touchpoints to ensure tactics meet performance goals
Adapt marketing activities based on results and testing of marketing campaigns
Manage team of marketing specialists and inspire the team to grow and exceed expectations and performance
Establish culture of data-driven decision-making and prioritizing marketing tactics as well as a test+learn mindset from marketing staff
Prepare regular reporting for leadership summarizing key activities, results, and plans to continue improving marketing effectiveness
Be responsible for achieving revenue objectives for our key product lines: Substack subscriptions, Workshops, and the print journal

Ideal Candidate:

Extensive experience building earned revenue strategy for media organizations with proven results
Experience overseeing revenue and marketing activities
Experience with non-profit organizations and literary journals is preferable
Comfort with digital products, data, technology and understanding how each can support growing digital revenue
Proven ability to mentor staff to achieve high-performing marketing team
Excellent organizational, analytical, and communication skills.
Demonstrated passion for the mission of Consequence Forum
Ability to commit 3–5 hours per week (average) to this volunteer role

This is an exciting opportunity for a forward-thinking revenue leader to make a meaningful impact on the Consequence Forum’s mission. The Marketing Lifecycle Manager will play a pivotal role in achieving the organization’s long-term sustainability while establishing an effective marketing engine.