Head of Performance Marketing

A high-growth, remote based, independent digital marketing agency is hiring a Head of Performance Marketing to lead and scale its paid media function.

This is a player-coach role — ideal for someone who enjoys staying close to the work while building and mentoring a high-performing team.

You’ll take ownership of performance strategy across a diverse client base including eCommerce, Travel & Tourism, and B2B, with a clear mandate to grow and manage a team of 3–4 specialists over time.

Responsibilities:

• Own and lead performance marketing strategy across Paid Search (60%) & Paid Social (40%)
• Stay hands-on with key client accounts (strategy + execution oversight)
• Build, mentor and scale a high-performing paid media team
• Act as senior point of contact for key clients
• Drive performance, ROI and continuous optimisation across campaigns
• Identify opportunities for growth, upsell and new channels
• Implement best-in-class tracking, attribution and reporting frameworks

Experience:

• 7+ years in performance marketing (agency experience preferred)
• Strong expertise in all aspects of Performance Marketing with a particular focus on Paid Search (Google Ads) and Paid Social (Meta, LinkedIn, TikTok)
• Numbers driven when it comes to digital marketing with key skills across analytics & tracking (GA4, GTM, attribution models)
• Experience managing multiple client accounts and delivering measurable ROI
• Proven ability to lead, mentor or build teams
• Commercial mindset with confidence in client-facing environments
• Comfortable balancing hands-on delivery with strategic leadership