Director of Marketing

GlobeStar Systems is a leader in integrated clinical communication. Our cornerstone

product, Connexall®, is an award-winning Enterprise grade IoT platform, purpose built

for the healthcare industry. Connexall® delivers a customizable suite of integration

solutions to meet the unique and specific communications requirements of any

organization. Connexall® services over 1,500 healthcare organizations around the world,

helping customers improve clinical workflow and driving superior patient and staff

outcomes.

Job Title: Director of Marketing

Start Date: Immediately

Location: USA (Remote)

Job Description

We are seeking a strategic and execution-oriented Director of Marketing to lead and

scale Connexall’s marketing function. Reporting to the VP of Sales - Healthcare, North America, the

Director of Marketing will own brand positioning, digital strategy, thought leadership,

and event marketing, while building an integrated, omnichannel marketing engine

tightly aligned with sales and product. The ideal candidate blends creativity with

operational rigor—capable of elevating brand awareness while driving measurable lead

generation and revenue impact.

Primary Responsibilities

• Define and evolve Connexall’s brand positioning within the healthcare IT ecosystem
• Drive initiatives to significantly increase brand awareness across target markets (health systems, executives, clinical leadership)
• Develop and execute executive-level, C-suite-focused marketing initiatives that emphasize ROI and measurable outcomes driven by implementation of our use cases.
• Ensure consistent messaging across all channels and customer touchpoints
• Develop compelling narratives that differentiate Connexall in a competitive landscape
• Own and scale lead generation strategies across digital channels (paid, organic, social, web, email)
• Build, execute, and optimize full-funnel campaigns to drive qualified pipeline growth
• Lead website strategy, UX, and conversion optimization efforts
• Manage digital performance metrics including CAC, campaign conversion rates, and ROI generally, provide consistent updates and recommendations to leadership
• Establish Connexall as a category leader through high-impact thought leadership
• Develop and execute a comprehensive content strategy aligned to:

o Product and R&D roadmap

o Industry trends and seasonal cycles

o Key events and campaigns

• Build and maintain a structured content calendar across all channels
• Oversee production of whitepapers, case studies, blogs, webinars, and executive content
• Own strategy and execution of industry events, trade shows, and hosted experiences
• Maximize event ROI through pre-, during-, and post-event campaign integration
• Partner with sales to ensure strong pipeline generation and follow-up from events
• Ensure seamless integration of marketing channels (email, web, digital campaigns) with the company’s tech stack (CRM, marketing automation, analytics tools)
• Build scalable systems for lead capture, scoring, routing, and attribution
• Implement dashboards and reporting to measure campaign effectiveness and marketing contribution to revenue
• Continuously improve data quality and marketing efficiency
• Design and execute cohesive omnichannel campaigns that span digital, content, events, and sales enablement
• Ensure consistent customer journeys across all touchpoints
• Leverage data and insights to refine targeting, messaging, and channel mix
• Build and lead a high-performing marketing team (internal and external resources)
• Partner closely with Sales, Product, and Customer Success to align messaging and go-to-market strategies
• Foster a culture of accountability, experimentation, and continuous improvement

Qualifications

• Bachelor’s Degree in Marketing, Business, Advertising, or relevant field required
• 8+ years of B2B marketing experience, preferably in healthcare IT or enterprise SaaS
• Proven success in scaling marketing at a growth-stage company
• Deep expertise in digital marketing, demand generation, and brand building
• Experience implementing and optimizing marketing tech stacks (e.g., CRM, MAP, analytics tools)
• Experience leading a team in the marketing, sales or digital media capacity
• Proven success in tracking and monitoring KPIs to measure growth and reach targets
• Strong track record of executing omnichannel campaigns
• Experience with event strategy and field marketing
• Analytical mindset with the ability to translate data into actionable insights
• Excellent communication skills; written, oral, and presentation skills
• Exceptional project management, communication, and leadership experience
• Ability to travel as needed across USA, Canada, and Portugal

Benefits

• Competitive annual salary
• A rich benefits package, including medical, dental, life, and disability insurance
• Retirement Savings Plan with employer contributions
• Paid Time Off (PTO) and company paid holidays
• Professional Development & Training Opportunities
• Education Reimbursement Program
• Flexible Work Arrangements (Hybrid/Remote options where applicable)
• Collaborative & Inclusive Work Environment