Director Corporate Marketing

Company Description

ConnectDER (www.ConnectDER.com) represents the next generation in US-based resource technology product development. Our signature product, the ConnectDER Meter Socket Adapter, dramatically cuts down the cost and installation time for solar energy, EV charging, and home battery storage, putting clean, resilient power within reach of millions of homeowners. With a pipeline of exciting products, we’re only just getting started on our journey to transform how the world makes and consumes its energy.

We are a dynamic, Series D private equity backed company based in Philadelphia, PA, near Center City, with a team of 60+ dedicated professionals and growing. As we continue to scale rapidly, we are committed to developing cutting-edge products that empower technology partners, solar installers, distributors, EV electricians, and their residential customers. We seek talented individuals who can deliver high-quality service and drive the value of clean energy resources forward.

ConnectDER has a culture that thrives on innovation, where your work can make a real impact in the fast-growing renewable energy industry. You'll work closely with a mission-driven team that is passionate about resilience and sustainability, and making smart, simple, easy to use customer solutions. We're hard-working and truly encourage independence, so there’s a genuine opportunity to put forth ideas to shape the future of the company. If you're looking for a job opportunity that offers leadership growth, creativity, and a chance to be part of something new and meaningful, ConnectDER is the place for you!

Job Description

ABOUT THE ROLE

Are you a creative and strategic renewable energy marketing leader who’s excited by the challenge of building a brand from the ground up? Do you thrive in fast-moving environments where you can blend storytelling with data and analytics to drive growth—and make a tangible impact on the future of clean energy? If so, we want to meet you.

At ConnectDER, we’re accelerating the transition to clean energy by reimagining how homes connect to the grid. Our truly disruptive technology makes it faster and safer to install solar, EV charging, and battery storage, bringing affordable renewable energy within reach for millions more people.

We’re looking for a Director of Corporate Marketing to lead our brand and demand engine during a critical growth phase of our company.

**This is a primarily remote position with up to 25% travel expected for corporate events, trade shows and team meetings.**

Core Functions/Duties

This is a senior role with full ownership over corporate marketing strategy, brand identity, and execution. You’ll build and scale the function, develop our brand, lead creative storytelling, develop and maintain KPIs, and drive measurable impact through integrated marketing campaigns.

You’ll:

• Own and define our marketing strategy, with goals, budget, and priorities aligned with significant company growth targets
• Quickly drive development of our brand voice and identity bringing it to life across digital platforms, content, events, and campaigns backed by success analytics
• Lead the execution of digital campaigns, email marketing, SEO/SEM, social, and lead gen efforts
• Manage and evolve our online presence from the corporate website to social media and partner channels
• Create compelling content and collateral to support sales and business development, including case studies, thought leadership, and training materials
• Run point on PR and co-branded external partners, including agencies, website developers, and event managers
• Measure what matters with marketing analytics and reporting to the VP, Sales & Marketing and executive leadership team
• Grow the team as needed, coaching and supporting two direct reports (Senior Digital Marketing Manager and Marketing & Events Coordinator)
• Coordinate and represent ConnectDER at industry events, conferences, and thought leadership opportunities

Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

Compensation range for this role begins at $130,000 + bonus + equity

All full-time employees receive access to comprehensive benefits including:

• Health insurance plan - we cover 75% for employees, spouses, and children.
• Flexible paid time off – take the time off that you need.
• 401K with company match – we want to help you meet your future financial goals.
• Meaningful equity stock options - your opportunity to share in the success of the company in a hyper growth mode.

Qualifications

WHO YOU ARE

• A full-stack marketer—comfortable switching between strategy and execution, storytelling and spreadsheets as a brand leader in a continually changing industry
• A creative leader who loves shaping narrative and building something from scratch to full blown adoption
• A collaborative leader who works cross-functionally with Product, Business Development, Sales, Technical and People teams
• Excited by the idea of immediately making clean energy more accessible and scalable

WHAT YOU'LL NEED

Education

• Bachelor’s degree in Marketing, Communication or related field, preferred

Required Experience

• 10+ years of experience in corporate or growth marketing, with at least 3 years in a leadership role within the US residential renewable energy space
• Experience driving brand adoption in the residential clean energy space (DERs, solar, batteries, EV’s, Charging/EVSE’s) through the rapid opening of new geographic markets
• Experience developing and executing brand, content, and performance marketing strategies specifically to solar and EV brand partners, OEMs, distributors, installers, and electrical contractors/electricians
• Experience executing campaigns to aggregate demand and influence decision maker behavior.
• Proven ability to manage marketing budgets, digital tools, and external partners
• Strong writing and storytelling skills with a portfolio of digital content
• Experience with tools like Ohm Analytics, Hubspot, WordPress, Adobe Creative Suite, Google Analytics
• Demonstrable track record of success in fast-paced startup settings in a dynamic environment

Preferred Experience

• Experience with Figma, SEO tools and Gemini AI
• Familiarity with NetSuite & Hubspot
• Past success growing marketing teams and mentoring talent
• Past experience expanding into international markets specifically Canada and Puerto Rico

Key Competencies

• Content Strategy & Creation: Ability to develop and execute compelling, high-quality content across digital platforms, aligning with brand voice and business goals
• Market & Competitive Research: Skilled at analyzing market trends, customer insights, and competitor strategies to inform positioning and campaign development
• Data-Driven Marketing & Analytics: Strong proficiency in interpreting marketing data and performance metrics to optimize campaigns and demonstrate ROI
• Strategic Communication: Exceptional written and verbal communication skills, with the ability to craft persuasive messaging for internal and external audiences
• Design Thinking & Creative Direction: A collaborative and iterative approach to problem-solving and campaign development, balancing creativity with user needs
• Brand Strategy & Development: Proven ability to define, refine, and activate brand identity and messaging across all touchpoints including OEMs, distributors and installers
• SEO & SEM: Practical expertise in search engine optimization and paid search strategy to drive organic growth and maximize lead generation
• Event & Trade Show Management: Experience planning and executing impactful industry events, trade shows, and thought leadership opportunities that strengthen brand presence

Work Environment/Physical Demands: Must have the ability to work on a computer for extended periods of time with or without accommodation.

Work authorization/security clearance requirements

Selected candidates must pass a criminal history background screening and reference check.

Additional Information

To apply, please submit your resume. Applications without a resume will not be considered.

At ConnectDER, we believe that a diverse and inclusive workplace is crucial for our success. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, family status, marital status, sexual orientation, national origin, genetics, neuro-diversity, disability, age, or veteran status, or any other non-merit based or legally protected grounds.

Don’t meet all the requirements listed above? Research shows that members of historically underrepresented groups don’t typically apply for jobs unless they meet 100% of the requirements. We are dedicated to building a diverse workforce and if this job interests you, we encourage you to apply even if you don’t meet every bullet point.

ConnectDER is committed to developing a barrier-free recruitment process and work environment. If you require any accommodation during the application and interview process, please email us at careers @ connectder.com (no spaces) and we’ll work with you to meet your accessibility needs.

All your information will be kept confidential according to EEO guidelines.