Sr. Product Marketing Manager, Confluent Platform GTM

With Confluent, organizations can harness the full power of continuously flowing data to innovate and win in the modern digital world. We have a purpose that drives us to do better every day – we're creating an entirely new category within data infrastructure - data streaming. This technology will allow every organization to create experiences and use the power of data in ways that profoundly impact the way we all live. This impact is our purpose and drives us to do better every day.

One Confluent. One team. One Data Streaming Platform.

Data Connects Us.

About The Role

Confluent is seeking a strategic Senior Product Marketing Manager to lead the GTM efforts for Confluent Platform. In this role, you will develop and execute high-impact go-to-market strategies to drive marketing pipeline, support sales activation and adoption of Confluent Platform. By collaborating with cross-functional teams—including sales, field operations, product and marketing—you will craft compelling messaging, enablement resources, and thought leadership that emphasize where Confluent Platform helps customers deploy an on-premise data streaming platform for private or sensitive workloads.

As a Senior PMM on the outbound PMM team, you will play a pivotal role working in positioning the self-managed Stream, Process, Connect and Govern capabilities within Confluent Platform for Confluent's Data Streaming Platform. You’ll leverage your expertise in understanding market dynamics, an ability to map customer pain points and use cases to product capabilities, and create a holistic GTM strategy to support marketing and sales teams.

What You Will Do

• Craft or iterate on compelling and differentiated positioning , messaging,and content for Confluent Platform targeting both practitioners and economic buyers, including solution briefs, whitepapers, blogs, videos, and webinars.
• Activate powerful go-to-market motions. Work cross-functionally to orchestrate integrated GTM campaigns that drive marketing pipeline, support sales and partner driven activations , and bring our hybrid and on-prem story to life for high-value accounts and key industries.
• Craft and execute marketing strategy. Partner with product, sales, and demand gen teams to develop bold, insights-driven marketing plans— tailored to strategic customer segments.
• Design and launch sales plays. Translate product value into actionable sales plays aligned to business pain points. Partner with sales leadership to drive adoption and results in the field.
• Enable customer-facing teams. Build and deliver clear, concise messaging frameworks, playbooks, and content that empower sales, SEs, and partners to confidently position Confluent Platform.
• Fuel strategic field programs. Develop content strategies and execute campaigns for marquee events, executive roundtables, and industry moments—infusing our narrative into every touchpoint.
• Stay market-smart. Keep a pulse on buyer needs, competitive movements, and market dynamics—then turn that insight into action across messaging, plays, and campaign pivots

What You Will Bring

• 5+ years of B2B product marketing experience in a SaaS, cloud, or enterprise software company, with a focus on data infrastructure, analytics, or cloud-native platforms.
• Proven track record of successfully managing and executing go-to-market strategies for technical platforms
• Strong ability to collaborate cross-functionally with product management, sales, customer success, and technical marketing teams.
• Excellent written and verbal communication skills, with the ability to convey complex technical concepts to both technical and non-technical stakeholders in a clear and compelling way.
• Ability to work independently, manage multiple priorities, and deliver results with a focus on supporting product adoption and measurable outcomes.

What Gives You An Edge

• In-depth understanding or familiarity of Apache Kafka, or similar technologies for real-time data streaming.
• Familiarity and support of open source technologies and business models

Come As You Are

At Confluent, equality is a core tenet of our culture. We are committed to building an inclusive global team that represents a variety of backgrounds, perspectives, beliefs, and experiences. The more diverse we are, the richer our community and the broader our impact. Employment decisions are made on the basis of job-related criteria without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, or any other classification protected by applicable law.

At Confluent, we are committed to providing competitive pay and benefits that are in line with industry standards. We analyze and carefully consider several factors when determining compensation, including work history, education, professional experience, and location. This position has an annual estimated salary of $178,500 - $209,700 and a competitive equity package. The actual pay may vary depending on your skills, qualifications, experience, and work location. In addition, Confluent offers a wide range of employee benefits. To learn more about our benefits click HERE .

Click HERE to review our Candidate Privacy Notice which describes how and when Confluent, Inc., and its group companies, collects, uses, and shares certain personal information of California job applicants and prospective employees.