Director of Marketing Strategic Planning & GTM Excellence

We’re not just building better tech. We’re rewriting how data moves and what the world can do with it. With Confluent, data doesn’t sit still. Our platform puts information in motion, streaming in near real-time so companies can react faster, build smarter, and deliver experiences as dynamic as the world around them.

It takes a certain kind of person to join this team. Those who ask hard questions, give honest feedback, and show up for each other. No egos, no solo acts. Just smart, curious humans pushing toward something bigger, together.

One Confluent. One Team. One Data Streaming Platform.

About The Role

As the Director of Marketing Strategic Planning & Operations, you will be instrumental in shaping our go-to-market (GTM) strategy. In this role, you will work closely with Marketing and cross-functional teams—including Field, Product and Finance—to drive data-driven insights, strategic planning, and short and long term business strategy. Your primary mission will be to enhance market alignment, accelerate revenue growth, and ensure that Marketing’s strategy and execution aligns to our overall go-to-market strategy and initiatives to deliver optimal impact across the organization.

This role is ideal for a transformational leader. You will partner across Marketing to understand our complete set of projects and activities, allocate and prioritize investments and work closely with our Finance and Marketing Strategy and Insights teams to report on what’s driving our KPIs. You will lead the annual Marketing Planning process and cadences, oversee budget management, and prepare executive and board-level materials, including company retros and QBRs. You will constantly evaluate ways to optimize and improve our investments and execution processes and lead change management, enablement, and internal communications working with the CMO, Sr Director of Marketing Ops, and Marketing leadership.

The ideal candidate is an expert in defining and leading the execution of strategic marketing planning operations, processes, and frameworks at scale.

What You Will Do

• Lead partnership and workstreams across Marketing Leadership and with Finance to define and implement a strategic planning framework for Marketing initiatives, including pipegen and progression forecasting, target setting, and resource allocation.
• Lead strategic marketing planning and operational excellence programs, including cadences, OKRs & Metrics aligned to company goals, build frameworks for process optimization and investment prioritization.
• Use market research and competitive analysis to identify new growth opportunities, customer segments, product positioning and expansion opportunities.
• Drive the creation of a clear and actionable Marketing plan in alignment to Confluent’s strategic initiatives.
• Lead change management, enablement and internal communications across Marketing and with key stakeholder groups.
• Partner with Marketing Program Managers to execute prioritization processes for inter and intra-marketing program management in alignment to Confluent’s strategic initiatives.

What You Will Bring

• Bachelor’s degree plus 8-10+ years experience in marketing, operations, strategic planning, program management, or some combination
• Familiarity with modern marketing and sales technology stacks (SFDC, Tableau, Marketo, Asana)
• A self starter who is intellectually curious.
• Strong interpersonal and team building skills; ability to work with a diverse team, influence/drive change across functional and business boundaries, and present to leadership
• Strong business acumen and demonstrated ability to link planning and process gaps, requirements, and desired outcomes to objectives and the defined work required; expert at cross-functional team management, coaching, and mentoring; ability to identify, mitigate, and/or escalate.
• Maniacal about “process and planning design,” you’re obsessed with understanding how everything works and translating requests and business processes into insights-based frameworks and solutions
• Strong program and project and change management skills along with the ability to perform in a fast-paced and high-energy environment.

Ready to build what's next? Let’s get in motion.

Come As You Are

We’re proud to be an equal opportunity workplace. Employment decisions are based on job-related criteria, without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, or any other classification protected by law.

Compensation Range: $225K - $270K