B2B Marketing Director

Pay Range:

• $125000 - $150000 / year

Our Perks:

• Generous PTO plans, sick pay and health benefits
• Annual bonus based on employment standing*
• Work from home and hybrid model employment
• Confie Enablement Fund/ Scholarship Program
• I-Care Recognition Program
• Corporate Social Responsibility Program
• Diversity, Equity and Inclusion Initiatives
• Confie Hub and Discount Programs (Gym Membership)

Purpose

Lead brand building and qualified lead generation for two of Confie's fastest-growing businesses: Confie Business Process Outsourcing (BPO) and DataRadar. Also play a supporting and advisory role for Confie M&A and Franchise development due to the similarity in outreach to business and enterpreneurial leaders

Thrive at balancing strategic vision with hands-on execution, able to establish and raise our brand presence while fueling a qualified sales pipeline through digital, event, and content-driven initiatives. Partner with sales, product/service delivery, and the skills of the extended Marketing Team to create integrated marketing campaigns, targeted executions, and create a scalable demand-generation engine

Have a deep experience and passion for brand development, paid & organic lead generation, and CRM-based lead nurturing, including critical tools such as HubSpot, ZoomInfo, LinkedIn, Google Adwords, GA4, and development of webinars, whitepapers, press releases, and event materials

Essential Duties & Responsibilities

Lead development and execution of B2B brand strategy for ConfieBPO and DataRadar, ensuring consistent voice, positioning, and visual identity - in coordination with Chief Marketing Officer and SVP Marketing & Communications

Design and manage (or provide a clear brief for execution of) multi-channel, qualified lead generation campaigns, including paid and organic digital efforts across Google Adwords, LinkedIn, and similar platforms

Input to SEO and website design; will have the ability to partner with the Head of Digital Transformation and the full team of skilled SEO and web development experts, but must be able to draft a clear strategic brief and content for success

Lead the development of high-quality thought-leadership assets (e.g., whitepapers, case studies, blog posts, webinars, video); the Director will have access to a strong Marketing Team as a resource, but must be able to draft clear briefs and clear content direction to effectively leverage these partners

Design and oversee the Event Marketing strategy and execution, including trade shows, conferences, and client-facing programs; will have budget responsibility within agreed guardrails for this program

Leadership, setup, and hands-on management of HubSpot-based CRM marketing automation to track interactions, nurture prospects, and ensure efficient lead capture, distribution, and reporting. Partner with internal and external Sales Leaders for each key business to strengthen the lead nurturing funnel, reporting, and mutual current acquisition success

Track, analyze, and report on campaign performance, site traffic, lead flow, and overall ROI - deliver actionable insights to executive management and sales

Engage with resources to deliver campaigns on time and within budget

Qualifications and Education Requirements

Bachelor's degree in Marketing, Business, Communications, or related field; Master's degree preferred

7-10+ years of progressive B2B marketing experience - ideally in SaaS, technology, and/or outsourcing

Proven track record of building brand recognition and driving qualified lead pipelines. Critically, demonstrated ability to develop strategic vision independently and in coordination with executive leadership and stakeholders

Marketing experience in technology/SaaS, insurance, healthcare, or data platform sectors is highly desirable; experience in some form of regulated industry (e.g., insurance, finance, healthcare, tech) is necessary

Proficiency with HubSpot (or similar), ZoomInfo (or similar), LinkedIn, and general office software (e.g., Word, Excel, Google Docs) is necessary. Experience with digital marketing tools (e.g., AdWords, GA4, SEMRush, hRefs) and project management software (e.g., Wrike, SmartSheet) is valuable but not mandatory

Strong project management skills; comfortable leading multiple projects in a fast-paced environment

Strong writing skills; ability to effectively tailor breakthrough creative and/or creative briefs to engage busy executives at target client firms

Experience incorporating emerging technologies, including AI and workflows, into development and lead nurturing approach

Mandatory Skills:

• Expertise with HubSpot (or comparable CRM/Marketing automation platform)
• Strong knowledge of inbound/outbound demand generation, including SEO, SEM, and LinkedIn campaigns
• Demonstrated ability to set strategic vision, design, and lead event marketing executions (conferences, webinars, sponsorships)
• Excellent B2B storytelling, communication, and collaboration skills
• Ability to manage budgets, resources, and collaborate with internal & external partners effectively. Partnership with or membership in a high-performing marketing and sales culture organization
• Proficiency in Salesforce

Preferred Skills

Experience in Marketing and lead generation specific to Snowflake, Databricks, or similar SaaS-utilizing firms. Alternatively, similar experience in business outsourcing or call center outsourcing

Familiarity with Zoominfo, LinkedIn, Sales Navigator, and/or similar lead prospecting tools

User or adviser-level knowledge of AI, RPA, or automation technologies that are sought by firms seeking business outsourcing and SaaS expertise support

Other Duties

This job description is not designed to cover or contain a comprehensive listing of activities, duties, or responsibilities that are required of the employee for this job. Duties, responsibilities, and activities may change at any time with or without notice