Senior Manager, Paid Marketing

About the Role:

We are looking for a data-driven, strategic, and innovative Senior Manager, Paid Marketing to lead our performance marketing efforts across all paid channels with the goal of driving high-intent traffic to both our websites and sales center. You will play a critical role in customer acquisition, focusing on both online and inbound call conversions through strategic digital campaigns. You will work cross-functionally with creative, product and pricing, analytics, legal and sales teams to scale our paid marketing initiatives.

Key Responsibilities:

Strategy & Execution

• Develop and own the paid marketing strategy to generate qualified leads through digital channels, optimized for both website and phone conversions.
• Manage and allocate the paid media budget across platforms such as Google Ads Microsoft Ads, Meta Ads, and other platforms.
• Analyze campaign performance and deliver regular reports on key KPIs, revenue tracking, and goal attainment.

Performance Marketing & Optimization

• Launch, monitor, and optimize campaigns focused on call generation (e.g., click-to-call ads, call extensions) as well as landing page conversions.
• Drive continuous testing and optimization of ad copy and creatives, targeting, bidding, and landing pages to maximize ROI and conversion rates.
• Implement and refine tracking across web and phone channels, including call tracking, dynamic number insertion (DNI), and attribution modeling.
• Stay ahead of trends in ad platforms, attribution, and privacy regulations.

Analytics & Reporting

• Define key metrics and KPIs for paid marketing performance.
• Collaborate with data and analytics teams to implement attribution models and reporting dashboards.
• Provide regular performance updates to executive leadership, with actionable insights.

Collaboration & Innovation

• Collaborate cross-functionally with Sales, IT, Legal, Product, and Marketing to ensure alignment, compliance, and performance.
• Coordinate closely with the sales/call center team to align campaign timing, call handling capacity, and lead qualification criteria.
• Partner with web development and content teams to optimize landing pages for quality score, conversion rate, and user experience.

Requirements:

• 7+ years of experience in paid media/performance marketing, with at least 3 years in a leadership role.
• Proven track record of managing multi-million dollar budgets and delivering profitable growth.
• Demonstrated success driving call-based and web-based conversions in high-volume environments.
• Deep knowledge of paid advertising platforms (click-to-call as well as non-click-to-call campaigns), performance metrics, and conversion funnels.
• Strong analytical skills and comfort with marketing attribution and A/B testing.
• Excellent communication and stakeholder management skills.
• Familiarity with tools such as Google Analytics 4, Meta Ads Manager, Google Tag Manager, and attribution platforms.

Education:

• Bachelor’s Degree required.