Marketing Executive

Position Overview

We are a fast-growing branding and marketing agency working across multiple industries including skincare, fashion, and IT/cybersecurity. As a Marketing & Event Executive, you will primarily focus on two key accounts (skincare and cybersecurity), while also gaining exposure to other brands managed by the agency.

This is a typical agency role where flexibility and multi-brand handling are part of the day-to-day. You will collaborate with internal teams, clients, and external partners to deliver campaigns, social media content, e-commerce activities, influencer collaborations, and event support.

1. Korean Skincare Brand – lifestyle-driven, focused on social media, e-commerce, doctor engagements, influencers, and beauty events.

2. Cybersecurity Brand – B2B-oriented, professional services, focused on LinkedIn, corporate events, and industry conferences.

Key Accountabilities

Social Media & Content Management

• Skincare Brand: Develop content calendars and posts across Meta, TikTok, and Xiao Hong Shu (reels, stories, influencer-driven content).
• Cybersecurity Brand: Manage LinkedIn content, blog articles, and thought-leadership posts aligned with B2B positioning.
• Monitor engagement, manage posting schedules, and respond to comments/messages for both brands.

E-commerce & Website Management

• Skincare Brand: Maintain and optimize product listings (images, descriptions, keywords, pricing) on Shopee, Lazada, and Amazon. Coordinate platform campaigns, ads, vouchers, and promotions.
• Cybersecurity Brand: Update website banners, product/service pages, and blog posts to ensure accuracy and consistency. Work with developers on technical fixes when needed.

Digital Advertising & SEO

• Plan, create, and optimize campaigns:
• Skincare: Meta & TikTok Ads (awareness, traffic, conversions).
• Cybersecurity: LinkedIn Ads (professional targeting, lead generation).
• Coordinate with agencies on SEO strategies, content approvals, and keyword planning.
• Review SEO reports and recommend actionable improvements.

Influencer & Media Management (Skincare Focus)

• Identify and manage influencer collaborations aligned with brand strategy.
• Handle outreach, negotiations, contracts, and product seeding.
• Liaise with influencer agencies to track deliverables and ensure compliance.

Event Management (Both Brands)

• Skincare: Beauty expos, roadshows, lifestyle collaborations.
• Cybersecurity: Industry conferences, corporate exhibitions, workshops, webinars.
• Coordinate with organizers, vendors, and internal teams for booth setup, activities, printed materials, presentations, giveaways, and post-event reporting.

Other Ad Hoc Tasks

• Collaborate with internal teams (design, tech, sales) and external agencies.
• Support cross-brand projects as needed.
• Carry out other tasks as required.

Requirements

• Minimum 3 years of marketing experience, preferably from an agency background.
• Comfortable managing multiple brands/accounts at the same time.
• Ability to switch between B2C lifestyle marketing and B2B professional campaigns.
• Strong organizational, communication and project management skills.
• Takes initiative and drives ROI through effective campaigns and marketing execution
• Thrives in a fast-paced agency culture where priorities shift across clients.

What We Offer

• Work-from-home flexibility (with occasional travel for events in Malaysia and Singapore).
• Exposure to diverse industries (skincare, fashion, IT), giving you multi-domain marketing experience.
• Opportunities to manage both B2C lifestyle campaigns and B2B professional marketing, building a versatile portfolio.
• A supportive, high-performing team culture that emphasizes growth, collaboration, and continuous improvement.
• Hands-on involvement in regional campaigns and events, providing career growth beyond Malaysia.
• Clear pathways to career advancement within the agency as we continue to expand in Malaysia and Singapore.