Marketing Director

About the Company

A private equity–backed, high-growth platform in the property services sector is seeking a marketing leader to help scale its next phase of growth. The company operates 20+ established brands across multiple states, each with deep local roots, while building a cohesive national presence.

About the Role

We are seeking a Director of Marketing to lead and grow the marketing function across multiple brands and regions. This executive will act as the bridge between local brand needs, regional leadership, and a central marketing team, ensuring scalable strategies that drive measurable revenue and EBITDA growth.

Responsibilities

• Build and lead a marketing team positioned as trusted partners for local brands.
• Partner with Regional Vice Presidents and General Managers to translate marketing into business outcomes.
• Lead integration of newly acquired brands, including transitions from external agencies to in-house marketing.
• Oversee marketing strategy for greenfield launches and market expansions.
• Manage standardization of marketing technology and website migration projects.
• Drive reputation management and Local Services Ads implementation across all brands.
• Optimize marketing and advertising spend while maintaining local brand identity.
• Translate marketing performance into actionable insights for operators and executives.

Qualifications

• 7–10 years of marketing leadership experience in multi-brand, franchise, or distributed business models.
• Proven record of driving measurable revenue and profit growth through marketing.
• Experience in private equity–backed or fast-growth environments strongly preferred.
• Background in home services, construction, consumer services, emergency services, or restoration.
• Experience managing integrations, brand transitions, and greenfield launches.
• Strong ability to build trust with operators, communicate clearly, and simplify complexity.
• Hands-on leadership style; proactive and results-driven.