Head of Growth Marketing

The Opportunity

An established, growth-focused organization is seeking an accomplished digital marketing leader to strengthen how it attracts, engages and converts customers across digital channels.

This individual will set the direction for performance marketing, customer lifecycle programs, digital experiences and marketing measurement. Working with internal talent and external partners, the Head of Growth Marketing will turn business priorities into focused, measurable programs that improve acquisition efficiency, engagement and conversion.

This is a hands-on leadership opportunity for someone who combines strategic thinking with strong execution. The successful candidate will be comfortable setting direction, developing people, challenging existing approaches and using data to make sound marketing and resource-allocation decisions.

What You'll Lead

• Integrated Growth Strategy: Establish a digital growth plan encompassing customer acquisition, lifecycle engagement, digital experience and performance measurement.
• Performance Marketing: Lead paid acquisition strategy and oversee campaign investment, forecasting, optimization and results across major digital channels.
• Customer Lifecycle: Build and improve email and lifecycle programs using segmentation, personalization, automation and disciplined testing.
• Digital Experience: Strengthen websites, landing pages and other digital experiences to improve usability, engagement and conversion.
• Experimentation: Develop a consistent testing approach across campaigns, audiences, messaging and digital journeys.
• Measurement & Insights: Create reporting frameworks that connect marketing activity with qualified demand and business results, translating insights into clear recommendations.
• Team Leadership: Lead, coach and develop digital marketing talent while establishing clear expectations, accountability and strong execution standards.
• Agency & Technology Partners: Direct external relationships to ensure partners deliver measurable value, quality work and appropriate expertise.
• Cross-Functional Campaigns: Work across the organization to support major campaigns, launches and other customer-facing growth initiatives.
• AI & Emerging Tools: Evaluate responsible uses of AI and new technology that can improve productivity, personalization, analysis and decision-making.
• Quality & Customer Trust: Maintain high standards for campaign accuracy, customer experience and responsible marketing practices.

Requirement:

• At least 10 years of progressive digital marketing experience, including five or more years directly leading and developing people.
• A strong record of improving customer acquisition, engagement and conversion through integrated digital programs.
• Deep performance-marketing experience, including budget ownership, forecasting, channel optimization and return-on-investment analysis.
• Demonstrated success building email, CRM, automation and lifecycle-marketing programs.
• Experience improving websites, landing pages, digital journeys and conversion performance.
• Strong knowledge of marketing analytics, testing, attribution and performance reporting.
• Experience managing agencies, technology partners and complex cross-functional initiatives.
• An understanding of how to market products or services involving extended consideration cycles and significant customer decisions.
• Sound commercial judgment and the ability to balance growth, customer experience, quality and organizational requirements.
• Strong leadership and communication skills, with the ability to turn complex information into focused priorities and clear decisions.
• Comfort operating across both strategy and execution in a changing, growth-oriented environment.
• Post-secondary education in marketing, business, communications or a related discipline; relevant advanced education or certifications are assets.

Additional Information

Candidates must be legally eligible to work in Canada.

The recruitment process will be conducted in accordance with applicable employment, accessibility and accommodation requirements. Candidates selected to advance will receive additional information about the organization and position.