Product Marketing Manager

About the Role

As a Product Marketing Manager, you'll support strategic initiatives that drive awareness, engagement, and adoption of financial and experience products. This includes leading go-to-market (GTM) strategies, executing national-scale launches, developing messaging, and driving user research. The ideal candidate blends performance-minded marketing with customer empathy, cross-functional leadership, and a builder’s mentality.

Key Responsibilities

1. Strategic Product Development

• Support 0-to-1 business cases for fintech and financial service products.
• Define and execute business KPIs and growth plans.
• Collaborate with Product, Engineering, and Analytics to scale new offerings.

2. Go-To-Market Execution

• Lead GTM strategy and tactical execution for new products and features.
• Create launch plans, measure satisfaction, and drive adoption and usage.
• Design and run marketing experiments tied to business goals.

3. Research & Customer Insights

• Conduct and collaborate on qualitative user research and surveys.
• Analyze product metrics to uncover marketing and positioning opportunities.
• Translate findings into product and marketing recommendations.

4. Marketing Campaign Execution

• Develop content, messaging, and in-app/email campaigns.
• Coordinate with internal teams (Brand, CRM, Creative) to ensure timely delivery.
• Report marketing performance results and learnings to stakeholders.

5. Cross-Functional Collaboration

• Participate in weekly business reviews to influence strategy.
• Align on metrics, user impact, and campaign strategy with stakeholders across Product, Operations, and Data teams.
• Own performance and success criteria for financial products.

Must-Have Qualifications

• 5+ years of experience in Product Marketing or similar GTM-focused roles (tech, consulting, finance, operations, or strategy)
• Proven experience leading or contributing to go-to-market strategy and execution
• Comfortable working in fast-paced, high-growth environments
• Experience with customer research (qualitative and/or quantitative)
• Data-driven decision-maker with ability to partner on experimentation
• Excellent project management skills, able to manage multiple initiatives from concept to completion
• Strong cross-functional collaboration and leadership abilities

Preferred Qualifications

• Experience working in fintech, gig economy, or consumer tech platforms
• Exposure to financial products, payments, or compensation models
• Proficiency with in-app marketing tools, email platforms, and user analytics
• Experience with CRM platforms and product experimentation frameworks
• Strong storytelling and content creation skills
• Builder mindset: comfortable moving between strategy and hands-on execution